Mastering the language of visual texts is essential for the study of communication. Guiding the student skilfully through the different strands of communication theory, "See What I Mean" also seeks to develop practical skills with a series of imaginatively planned assignments. Numerous illustrations from different cultures and ages are featured.

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...deserves to achieve wide recognition as an excellent and informative text. (Journal of Art and Design Education)

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Better World Books (https://www.BetterWorldBooks.com) is a for-profit, socially conscious business and a global online bookseller that collects and sells new and used books online, matching each purchase with a book donation. Each sale generates funds for literacy and education initiatives in the U.S., the UK, and around the world. Since its launch in 2003, Better World Books has raised $33 million for libraries and literacy, donated over 32 million books, and reused or recycled more than 397 million books.

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