Seducing Strangers: How to Get People to Buy What You're Selling (The Little Black Book of Advertising Secrets)
Language: English
Published by Workman Publishing Company, 2015
- Hardcover
- Used
Condition: Used - Very good
£ 5.84
Quantity: 1 available
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- Title
- Seducing Strangers: How to Get People to Buy What You're Selling (The Little Black Book of Advertising Secrets)
- Author
- Weltman, Josh
- Publisher
- Workman Publishing Company
- Publication year
- 2015
- Condition
- Very Good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0761184953
- ISBN 13
- 9780761184959
Weltman identifies the four elements of selling—one of which is behind everything from a national television campaign to an email blast. There’s the ad that makes people curious—want to know more? That creates a sense of urgency—limited time offer! That increases market share—why we’re unique, or just better. And the ad that protects margins—thank you for your loyalty. And then Weltman explains how to employ these strategies, including: the six words that win business; the four kinds of stories; what to do if your product sucks; why lying in an ad will never pay off; why information reduces doubt; how to think like a force-multiplier; why different is better than better; why to remove jargon and acronyms and reveal ideas and relationships.
Advertising, Joshua Weltman argues, is a toolbox, not a tool, and used right it makes people happy. Seducing Strangers shows you how.
“People often ask me questions, or ask my opinions, on or about the world of advertising. My stock response is ‘You know I play a fictional advertising executive, right?’ That’s usually used to cover the ignorance or stupidity of whatever I am about to say next. In the future I will simply refer them to Josh Weltman.” —from the Foreword by Jon Hamm
"Synopsis" may belong to another edition of this title.
From the Back Cover
The job is using words, pictures, stories, and music to seduce strangers. In the industrial, mass-media, consumer economy of the past, the job was called advertising, and “Mad Men” did it. In today’s service-based, social media-focused, information economy, the job is called life, and everyone does it.
Here’s how you can do it. And do it better.
"About the title" may belong to another edition of this title.
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