Securing Your Business | A practical guide to IP strategy and business growth
Language: English
Published by De Gruyter, 2025
- Softcover
- New

Condition: New
£ 27.66
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Securing Your Business | A practical guide to IP strategy and business growth | An Cosaert | Taschenbuch | Großformatiges Paperback. Klappenbroschur | XV | Englisch | 2025 | De Gruyter | EAN 9783111673066 | Verantwortliche Person für die EU: Walter de Gruyter GmbH, De Gruyter GmbH, Genthiner Str. 13, 10785 Berlin, productsafety[at]degruyterbrill[dot]com | Anbieter: preigu.
Seller Inventory # 134296621
- Title
- Securing Your Business | A practical guide to IP strategy and business growth
- Author
- An Cosaert
- Publisher
- De Gruyter
- Publication year
- 2025
- Condition
- Neu
- Binding
- Taschenbuch
- Language
- English
- ISBN 10
- 3111673065
- ISBN 13
- 9783111673066
- Item weight
- 239 grams
- Dimensions
- 10 x 156 x 230 mm
- Seller catalogs
- Bücher
In today‘s fast-paced world, start-ups, scale-ups, and SMEs often find
themselves navigating turbulent waters. These “speedboat” businesses,
characterised by agility, innovation and limited resources, face unique
challenges in securing their business models with adequate IP strategies.
An Cosaert’s new book is a groundbreaking guide that equips those
small companies with cost-effective tools to turn innovative ideas into
scalable businesses, ready to thrive in a competitive landscape.
· A forward-thinking approach to IP instead of a traditional, defensive
one;
· Practical, cost-effective tools tailored to start-ups, scale-ups, and SMEs;
· A shift in mindset―from merely defending to strategically securing
intellectual assets―that positions businesses for sustainable growth
from the start.
As an essential resource for entrepreneurs looking to transform ideas
intothriving, future-proof enterprises, the book demystifies IP management, making sophisticated strategies accessible and affordable for everyone. Ultimately, it provides vital advice for speedboat businesses to navigate the challenges of growth and maintain competitiveness in their markets.
"Synopsis" may belong to another edition of this title.
About the Author
Throughout her career, An Cosaert has worked at the intersection of innovation, entrepreneurship, and intellectual property. Fascinated by technology and the way new ideas can transform industries, she first set out to pursue a degree in industrial engineering electromechanics. Thus equipped with a strong analytical mindset and a broad technical foundation, she started her professional journey at KU Leuven, where she conducted research on textile composites.
Switching the academic world for R&D at various international corporates, she gained hands-on experience in material applications and learned how technology translates into real-world industrial solutions. This environment allowed her to refine her ability to translate complex technical concepts into clear and accessible knowledge.
In 2007, she took a pivotal step in her career by becoming an innovation consultant and expert, first at the West Flanders Innovation Centre and later on at Antwerp Management School. Here, she discovered her passion for guiding start-ups, scale-ups and SMEs through their innovation processes. She gained deep insights into the strategic importance of IP and developed methods to make IP more accessible and actionable for entrepreneurs (in the making), thus bridging the gap between innovative ideas and scalable business models.
Since 2018, she is teaching Intellectual Property Strategy at Antwerp Management School (Master programme Sustainable Innovation & Entrepreneurship).
In 2019, she started her own consultancy agency Inquirendi (Latin for “on a discovery”) bringing together innovation, entrepreneurship, and IP. Since then, she has been helping companies futureproof their innovation and IP strategies and support them in building scalable, sustainable, technology-driven businesses.
Recently, she expanded her ventures with Scalendi (Latin for “scaling”), an agency that focuses on developing IP strategies that support the scaling or growth of companies, through business model
alignment and IP due diligence preparation.
It is not only her mission, but also her passion to make intellectual property both achievable and strategically valuable for businesses navigating an ever-evolving world.
"About the title" may belong to another edition of this title.
Shipping rates from Germany to U.S.A.
| Item | 60 to 60 business days | 60 to 60 business days |
|---|---|---|
| First item | £ 59.40 | £ 59.40 |
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