Secrets of the Moneylab: How Behavioral Economics Can Improve Your Business
Language: English
Published by Portfolio, 2010
- Hardcover
- Used
Seller: More Than Words, Waltham, MA, U.S.A.More Than Words
AbeBooks seller since November 30, 2010
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- Title
- Secrets of the Moneylab: How Behavioral Economics Can Improve Your Business
- Author
- Chen, Kay-Yut
- Publisher
- Portfolio
- Publication year
- 2010
- Condition
- Good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 1591843545
- ISBN 13
- 9781591843542
Experimental economist Kay-Yut Chen leads an economics lab at Hewlett- Packard-the first of its kind at any company. His groundbreaking research into human behavior has turned into tangible results for HP. He has saved the company millions of dollars, simply by explaining why people really do the things they do. MoneyLab offers practical lessons being put to use right now at HP and other leading companies. It explains, for instance, how to:
? Use incentives to influence employees, suppliers, and buyers
? Determine whom to trust, and how much
? Reduce the negative effects of irrational behavior by noticing patterns that don't seem logical
? Take advantage of the human tendency to game the system
In the spirit of Predictably Irrational, but with a more practical approach, Chen shows how to translate the findings of behavioral economics into concrete actions to achieve new levels of success.
"Synopsis" may belong to another edition of this title.
About the Author
Marina Krakovsky has reported for Scientific American, The Washington Post, and The New York Times Magazine. She lives in San Mateo, CA.
"About the title" may belong to another edition of this title.
More Than Words
Waltham, MA, U.S.A.
AbeBooks seller since November 30, 2010
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