- Hardcover
- Used
Seller: Wonder Book, Frederick, MD, U.S.A.Wonder Book
AbeBooks seller since November 1, 1997
Condition: Used - Very good
£ 4.12
Quantity: 1 available
Add to basketItem description from seller
. Very Good dust jacket. Owner's name on endpage.
Seller Inventory # F10G-01680
- Title
- The Second Curve
- Author
- Morrison, Ian
- Publisher
- Ballantine Books
- Publication year
- 1996
- Condition
- Very Good
- Dust jacket
- Dust Jacket Included
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0345405412
- ISBN 13
- 9780345405418
--George Harvey, Chairman, President, and CEO Pitney Bowes, Inc.
In The Second Curve, Ian Morrison creates a revolutionary new business model that can be used no matter what the market upheaval. His theory is deceptively simple: you must ride the first curve--a company's traditional business carried out in a familiar corporate climate--to the all-important second curve. The second curve is the future--the new technologies, new consumers, and new markets that companies must command to survive and thrive.
In the many companies Morrison profiles, leaders have learned to master both the first and second curves, to anticipate the rate and pace of change, to know when and how to jump from the first curve to the second, and whether and when to play both. This book sets forth all the crucial strategies and explains how businesses can apply them to rapidly changing situations.
"In a highly readable manner, Ian Morrison has pinpointed the key strategic problems facing our company and many others. His broad-ranging examples and insightful analyses are relevant throughout our organization."
--Peter Bury, President and CEO
Cable and Wireless Innovations, Inc.
"This is a book for anyone trying to figure out how to make money on the Internet, what country to invest in, or how to earn profits beyond the next fiscal year."
--World Business
From the Trade Paperback edition.
"Synopsis" may belong to another edition of this title.
About the Author
The Institute for the Future (commonly called the IFTF) is, in Ian's words, "a unique organization." He describes it as "a think tank structured as a non-profit organization and dedicated to helping organizations, both public and private, think systematically about the long run." Indeed, its list of clients is formidable. In 1985, Ian came to IFTF to serve as a research director; after five years, he was selected to be its president, a position he holds today. Over the years, he has advised such companies as Chase Manhattan, IBM, Volvo, Bristol-Meyer Squibb, and Cable and Wireless.
In keeping with the far-reaching work Ian conducts today, he boasts a rich educational background: a Ph.D. in urban studies from the University of British Columbia, a degree in urban planning from the University of Newcastle-Upon-Tyne, England, and an M.A. in geography from the University of Edinburgh, Scotland. Ian has coauthored several books and contributed to many others, including Future Tense: The Business Realities of the Next Ten Years (William Morrow, 1994) and Reforming the System: Containing Health Care Costs in an Era of Universal Coverage (Faulkner & Gray, 1992). He also has coauthored numerous journal articles for publications such as Encyclopedia Britannica, Across the Board, The British Medical Journal, New England Journal of Medicine, and Journal of the American Medical Association.
Ian Morrison is a member of the Corporate Advisory Boards of Bristol-Myers Squibb and Interim HealthCare. He is also a member of the Board of Directors of Interim Services, a leading temporary-services company.
Ian Morrison is the president of the Institute for the Future (IFTF).
"About the title" may belong to another edition of this title.
Wonder Book
Frederick, MD, U.S.A.
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With 3 stores less than 1 hour outside the DC/Metropolitan area (1 in Gaithersburg, 1 in Frederick and 1 in Hagerstown, MD), we have the largest selection of books in the tri-state area. Wonder Book and Video has been in business since 1980 and online since 1997. We have over 1 Million books for sale on our website and another 1 Million books for sale in our 3 locations. Items on Abe are not necessarily in stock at our retail locations. Please do not call the stores to place orders for Abe Books sales. We have a very active online inventory and as such, we can receive multiple orders for the same item. We fill those orders on a first come first serve basis, but will refund promptly any items that are out of stock. Since 1980 it has always been about the books. ALL kinds of books from 95 cent children's paperbacks to five figure rare and collectibles. A merging of the old and new is where we started, and it is where we are today. Our retail stores have always been places where a reader can rush in looking for a title needed for a term paper that is due the next day, or where bibliophiles can get lost "in the stacks" for as long as they wish. In 2002 USAToday recognized us as "1 of 10 Great Old Bookstores", and we have been featured in numerous other newspaper and TV stories including Washington Post and CSpan. Members ABAA, ILAB.…
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Wonder Book
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