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Bibliographic Details

Title: The Search for a Method: Focus Groups and the Development of Mass Communication Research
Publisher: University of Luton Press
Publication Date: 2003
Language: English
ISBN 10: 1860205402
ISBN 13: 9781860205408
Binding: Soft cover
Condition: Good

About this title

Synopsis

"The Search for a Method" covers the origins, path and practice of focus group research. It provides not only a detailed methodological critique, but also a focused look at the beginnings of modern modes of mass communication research. "The Search for a Method" details the historical context of the research setting created by Lazarsfeld and shows how focus groups grew out of a tradition of quantitative as opposed to qualitative research. "The Search for a Method" will be of interest to academics, practitioners and students of media related studies and social studies, but will also have a wider appeal to anyone involved in research and its methodology.

Product Description

MORRISON, D.E. THE SEARCH FOR A METHOD. FOCUS GROUPS AND THE DEVELOPMENTOF MASS COMMUNICATION RESEARCH. LUTON, BEDFORSH., 1998, xv 294 p.,. Encuadernacion original. Nuevo.

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Phatpocket Limited is a world class secondhand bookstore located in the Hertfordshire countryside in the United Kingdom. We specialize in textbooks across an enormous variety of subjects. We aim to provide a low cost source of high quality textbooks to the academic community. We also have a sizable collection of rare and collectible books. We are dedicated to providing our customers with the highest standard of customer service in the bookselling business.Phatpocket Limited is registered in England and Wales: No. 04924751.

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Phatpocket Limited
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