Scottish Advertising Works 4: Proving the Effectiveness of Marketing Communications

Unknown Author

ISBN 10: 1841161780 / ISBN 13: 9781841161785

Published by World Advertising Research Center

Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned. Seller Inventory # wbs5117306497

Synopsis:

The award-winning case studies in Scottish Advertising Works 4 provide practical ideas and advice on how to create effective campaigns and evaluate marketing investment. Each case study describes a real-life Scottish campaign, and presents a wealth of advice and inspiration to help you tackle a wide range of marketing problems.

The case studies in Scottish Advertising Works 4 are all major prize winners at the 2005 Scottish IPA Effectiveness Awards. They show how organisations in a wide range of sectors used effective communication strategies to tackle real-life marketing problems.

Each case study describes in extensive detail:
• The objectives of the campaign
• Development of the brand and communications strategy
• Campaign execution
• Media thinking and planning
• Measurement and evaluation of the campaign results

Wherever you are doing business, this invaluable collection of case studies contains practical lessons from which you can learn and profit. Discover the secrets of marketing success by ordering your copy today.

Synopsis: Includes case studies for the prize-winning entries from the 2005 Scottish IPA Effectiveness Awards, Scottish advertising campaign awards.

Bibliographic Details

Title: Scottish Advertising Works 4: Proving the ...
Publisher: World Advertising Research Center
Binding: Hardcover
Condition: Good