Scoring Points: How Tesco Continues to Win Customer Loyalty

Humby, Clive; Hunt, Terry; Phillips, Tim

ISBN 10: 0749447524 / ISBN 13: 9780749447526

Published by Kogan Page, 2007

Book is in very good condition and may include minimal underlining highlighting. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service. Seller Inventory # ZEV.0749447524.VG

Synopsis:

<p>Scoring Points tells the dramatic story of how Tesco Clubcard was conceived, launched and developed. Clive Humby and Terry Hunt, two major influences behind Tesco's spectacular transformation, and Tim Phillips, a leading business writer and broadcaster, bring us a compelling behind-the-scenes account of Clubcard: the successes, the failures and the lessons learnt.<br><br> The authors show how Tesco made customer loyalty marketing work, when almost every other loyalty programme failed, the benefits for Tesco and its customers.<br><br> Scoring Points is one of the seminal marketing books of the last decade. A fascinating tale of what can be achieved through vision, a strong team ethic and a company-wide commitment to customer satisfaction, it is an inspirational read for anyone in business.</p>

About the Author: <b>Terry Hunt </b>is chairman of EHS Brann, one of the largest direct marketing agencies in the world. His clients include Tesco, the AA, British Gas, MINI, The Economist, Cadbury's, National Savings, and Barclays.

Bibliographic Details

Title: Scoring Points: How Tesco Continues to Win ...
Publisher: Kogan Page
Publication Date: 2007
Binding: Hardcover
Condition: very_good
Edition: 2nd Edition