Scientific Advertising

Claude C. Hopkins

ISBN 10: 1434102467 ISBN 13: 9781434102461

Published by Waking Lion Press, 2008

Used Paperback

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Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 0.3. Seller Inventory # G1434102467I3N00

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Synopsis:

Claude Hopkins, the father of modern advertising techniques, believed that "Advertising is salesmanship," and as such it should be measurable and justify the results that it produced. In Scientific Advertising, he explains precisely how to do that, and the principles he discovered and documented are as true today as when they were first written. This business classic covers mail-order marketing, headlines, psychology, strategy, budgeting, and more advanced subjects like negative advertising and how to test an advertising campaign. Whatever advertising medium you use, from print to the Internet, the fundamental principles of Scientific Advertising are universal and timeless. Newly designed and typeset for modern readers by Waking Lion Press.

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Bibliographic Details

Title: Scientific Advertising
Publisher: Waking Lion Press
Publication Date: 2008
Binding: Paperback
Condition: Good
Dust Jacket Condition: No Jacket

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