The Science of Web Surveys
Language: English
Published by Oxford University Press, 2013
- Softcover
- Used
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Condition: Used - Good
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- Title
- The Science of Web Surveys
- Author
- Couper, Mick P.,Conrad, Frederick G.,Tourangeau, Roger
- Publisher
- Oxford University Press
- Publication year
- 2013
- Condition
- Good
- Binding
- Paperback
- Language
- English
- ISBN 10
- 0199747040
- ISBN 13
- 9780199747047
Web surveys have several important characteristics that affect their ability to collect accurate survey data. Discussing these in detail, the authors address basic design decisions from input widgets to background colors. They additionally focus on the visual character of Web surveys, on their ability to automatically interact with respondents, and on the Web as a method of self-administration. The Science of Web Surveys is relevant for those with the practical goal of improving their own surveys and those with an interest in understanding an increasingly important method of data collection.
"Synopsis" may belong to another edition of this title.
About the Author
Roger Tourangeau is a Vice President and Associate Director at Westat, one of the largest survey firms in the U.S. Before joining Westat, he was Research Professor at the University of Michigan's Survey Research Center and the Director of the Joint Program in Survey Methodology at the University of Maryland. He has been a survey methodologist for nearly 30 years. He is an author on more than 60 research articles, many of them on the design of web surveys.
Frederick G. Conrad is a Research Professor in the Survey Research Center at the University of Michigan and the Joint Program in Survey Methodology (JPSM) at the University of Maryland. He is the Director of the Michigan Program in Survey Methodology and JPSM. He is co-author or editor of several books and numerous articles on survey methodology. His research focuses on interaction between people and between people and technology in survey data collection.
Mick P. Couper is a Research Professor in the Survey Research Center at the University of Michigan and in the Joint Program in Survey Methodology (JPSM). He has been doing surveys and research on surveys for over 25 years. He is author or co-author of several books and numerous articles on survey methodology. His research focuses on the application of technology to the survey process, survey nonresponse, and alternative modes of survey data collection.
"About the title" may belong to another edition of this title.
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