The Science of Shopping (Paperback)

Language: English

Published by Kogan Page Ltd, London, 2025

1398620467 / 9781398620469

  • Softcover
  • New
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Seller: Grand Eagle Retail, Bensenville, IL, U.S.A.Grand Eagle Retail

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Paperback. In the ever-evolving landscape of retail, understanding the science behind modern shopping habits - both online and offline - has become crucial for success. In this book, global consumer expert and multi-award-winning business consultant Kate Hardcastle delivers a blueprint for the future of retail, exploring the psychological, technological and strategic elements that shape today's retail environment and providing unparalleled insights from some of the world's leading brands such as Erewhon, Selfridges, Aldi and Primark. Exploring every aspect of the consumer decision-making journey, The Science of Shopping includes content on how emotions, perceptions and social factors can drive consumer behaviour as well how to use AI to personalize the shopping experience and the different tricks and tips retailers can use to engage and entice customers. Learn how to find the perfect price point, how to create cohesive shopping environments across all platforms and how you can create immersive experiences that resonate with customers with this practical and insightful guide. Understand the psychological, technological and strategic elements behind creating engaging shopper experiences that drive retail growth. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.

Seller Inventory # 9781398620469

Title
The Science of Shopping (Paperback)
Author
Kate Hardcastle
Publisher
Kogan Page Ltd, London
Publication year
2025
Condition
new
Binding
Paperback
Language
English
ISBN 10
1398620467
ISBN 13
9781398620469

Grand Eagle Retail

Bensenville, IL, U.S.A.

5-star seller

AbeBooks seller since October 12, 2005

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