The Science of Customer Connections (Paperback)
Language: English
Published by Red Wheel/Weiser, New Jersey, 2019
- Softcover
- New
Seller: Grand Eagle Retail, Bensenville, IL, U.S.A.Grand Eagle Retail
AbeBooks seller since October 12, 2005
Condition: New
£ 16.57
Quantity: 1 available
Add to basketItem description from seller
Paperback. Engaging, practical, and immediately useful for any business and its messengers on how to talk about their business and connect with their customers.The vast majority of word of mouth happens offline, in everyday conversations. In The Science of Customer Connections, Karrh offers simple concepts plus practical guidance for individual professionals, teams, and complex organizations to be part of those conversations in ways that grow their business. With clear language and a sense of humor, Karrh guides readers step by step to create: A message that is memorable, interesting to buyers, and built to shareA growing set of messengers who include your story in their everyday conversationsManagement habits that build consistency and scale Readers will be equipped to engage customers and employees, build trustworthiness, and grow profitablywithout necessarily having to change their business model, offerings, pricing, distribution, or people. Instead, they can quickly elevate the way that everyone close to the business talks about it, consistently resulting in stronger cross-selling and upselling of additional products and services, higher customer satisfaction, and more consistent employee engagement.Inspirational real-world examples are presented from entrepreneurs and career changers, growth companies, and large global organizations. "The vast majority of word-of-mouth happens offline, in everyday conversations. This book offers simple concepts plus practical guidance for individual professionals, teams, and complex organizations to be part of those conversations in ways that grow their business"-- Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…
Seller Inventory # 9781632651532
- Title
- The Science of Customer Connections (Paperback)
- Author
- Jim Karrh
- Publisher
- Red Wheel/Weiser, New Jersey
- Publication year
- 2019
- Condition
- new
- Binding
- Paperback
- Language
- English
- ISBN 10
- 163265153X
- ISBN 13
- 9781632651532
Engaging, practical, and immediately useful for any business and its messengers on how to talk about their business and connect with their customers.
The vast majority of word of mouth happens offline, in everyday conversations. In The Science of Customer Connections, Karrh offers simple concepts plus practical guidance for individual professionals, teams, and complex organizations to be part of those conversations in ways that grow their business.
With clear language and a sense of humor, Karrh guides readers step by step to create:
- A message that is memorable, interesting to buyers, and built to share
- A growing set of messengers who include your story in their everyday conversations
- Management habits that build consistency and scale
Readers will be equipped to engage customers and employees, build trustworthiness, and grow profitably--without necessarily having to change their business model, offerings, pricing, distribution, or people. Instead, they can quickly elevate the way that everyone close to the business talks about it, consistently resulting in stronger cross-selling and upselling of additional products and services, higher customer satisfaction, and more consistent employee engagement.
Inspirational real-world examples are presented from entrepreneurs and career changers, growth companies, and large global organizations.
"Synopsis" may belong to another edition of this title.
About the Author
"About the title" may belong to another edition of this title.
Grand Eagle Retail
Bensenville, IL, U.S.A.
AbeBooks seller since October 12, 2005
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