Well researched and applied, this best-selling text provides school officials the “how” and the “why” for effective communication with their staff and the community to improve school quality and student learning. Chapters are sequenced so that the reader can learn how to establish a public/community relations program that will be effective with every audience a school administrator will encounter. The authors continue to teach, research and work extensively with school administrators and this experience allows them to provide sound advice that is field tested and successful.

From the Back Cover

Well-researched and applied, this best-selling text provides school officials the how and the why for effective communication with their staffs and their communities to improve school quality and student learning. Chapters are arranged in a way that allows the reader to learn how to establish a public/community-relations program that will be effective with every audience a school administrator will encounter. The authors continue to teach, research, and work extensively with school administrators, and their experience allows them to provide practical advice that is field tested and successful.

New to This Edition

Issues associated with No Child Left Behind and reporting achievement and test scores are explored to provide school leaders with guidance in dealing with thorny public relations issues (Chapters 8 & 16).
Includes new discussion of school crises such as shootings, terrorism and other post-9/11 situations and what they involve from a communications perspective.
A revised chapter on “The School and the Internet” (Chapter 13) discusses the role and the power of new technology in school-community relations.
An updated chapter, “Avoiding and Handling School Violence,” addresses current concerns of school administrators (Chapter 9). Incorporates new coverage of working with diverse audiences and related communications issues.
Discusses the Freedom of Information Act (FOIA) and its implications for schools satisfying requests for information by the media and the public.
An Instructor's Manual is available electronically by contacting your local sales representative.

Visit the Educational Leadership SuperSite at www.ablongman.com/edleadership for additional leadership resources!

"About this title" may belong to another edition of this title.

Store Description

Visit Seller's Storefront

Seller's business information

BennettBooksLtd
NV, U.S.A.

Sale & Shipping Terms

Terms of Sale

We guarantee the condition of every book as it's described on the Abebooks web sites. If you're dissatisfied with your purchase (Incorrect Book/Not as Described/Damaged) or if the order hasn't arrived, you're eligible for a refund within 30 days of the estimated delivery date. If you've changed your mind about a book that you've ordered, please use the Ask bookseller a question link to contact us and we'll respond within 2 business days.

Right of cancellation

Shipping Terms

Orders ship within 2 business days. Shipping costs are based on books weighing 2.2 LB, or 1 KG. If your book order is heavy or oversized, we may contact you to let you know extra shipping is required.

Shipping rates from U.S.A. to United Kingdom

Shipping rates from U.S.A. to United Kingdom
Order quantity	21 to 30 business days	5 to 30 business days
First item	� 32.99	� 32.99

Delivery times are set by sellers and vary by carrier and location. Orders passing through Customs may face delays and buyers are responsible for any associated duties or fees. Sellers may contact you regarding additional charges to cover any increased costs to ship your items.