Scaling Lean: Mastering the Key Metrics for Startup Growth

Ash Maurya

ISBN 10: 0241279240 / ISBN 13: 9780241279243

Published by Penguin Books Ltd, 2016

About this Item

Num Pages: 304 pages. BIC Classification: KJD; KJH; KJM. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 206 x 202 x 26. Weight in Grams: 766. . 2016. Paperback. . . . . Seller Inventory # V9780241279243

Bibliographic Details

Title: Scaling Lean: Mastering the Key Metrics for ...

Publisher: Penguin Books Ltd

Publication Date: 2016

Binding: Soft cover

Condition: New

About this title

Synopsis:

'A battle-tested approach to building companies that matter' - Eric Ries, author of The Lean Startup

Is your 'big idea' worth pursuing? What if you could test your business model earlier in the process - before you've expended valuable time and resources?

You've talked to customers. You've identified problems that need solving, and maybe even built a minimum viable product. But now there's a second bridge to cross. How do you tell whether your idea represents a viable business? Do you really have to go through the whole cycle of development, failure, iteration, tweak, repeat?

Scaling Lean offers an invaluable blueprint for modelling startup success. You'll learn the essential metrics that measure the output of a working business model, give you the pulse of your company, communicate its health to investors, and enable you to make precise interventions when things go wrong.

Ash Maurya, a serial entrepreneur and author of the startup cult classic Running Lean, pairs real-world examples of startups like Airbnb and Hubspot with techniques from the manufacturing world in this tacti­cal handbook for scaling with maximum efficiency and efficacy. This is vital reading for any startup founder graduating from the incubator stage.

About the Author:

Ash Maurya is the author of Running Lean and the creator of the one-page business modelling tool Lean Canvas. His posts and advice have been featured in Inc., Forbes, and Fortune. He regularly hosts sold out workshops around the world and serves as a mentor to several accelerators including TechStars, MaRS, and Capital Factory. He serves on the advisory board of a number of startups and has consulted to new and established companies.