How to Say It: Business to Business Selling: Power Words and Strategies from the World's Top Sales Experts (How to Say It. (Paperback))
James, Geoffrey
ISBN 10: 0735204586 ISBN 13: 9780735204584
Published by Penguin Publishing Group, 2011
Used
Soft cover
From
World of Books (was SecondSale), Montgomery, IL, U.S.A.
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About this Item
Description:
Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00080980828
Synopsis:
There are approximately 35 million business to business sales reps in the country selling everything from books and computers to furniture and flooring. They know as well as anyone that selling to other businesses is not the same as selling to consumers. Businesses have different budgets, needs, demands, and expectations from those of general consumers. That means an entirely different skill set is required of business to business sales reps.
How to Say It: Business to Business Selling is the only book of its kind that caters exclusively to business to business sales professionals. Its short chapters provide tips and strategies tailored especially for the unique business to business selling process. You'll learn how to:
Motivate Yourself to Sell
Craft an Elevator Pitch
Find Hot Sales Leads
Make a Cold Call
Use Voicemail to Sell
Give a Sales Presentation
Write a Sales Proposal
Give a Product Demo
Negotiate the Best Deal
Close a Sale
Create a Powerful Sales Process
Sell to Top Executives
Build Sales Partnerships
Get a Customer Referral
Accelerate Your Sales Cycle
With How to Say It: Business to Business Selling you can sell business to business like a seasoned pro.
About the Author: Geoffrey James is the primary sales training writer for Selling Power magazine, and since 2007, he has authored Sales Machine on CBS Interactive's BNET website, a sales-oriented blog that has won prestigious awards from the Society of American Business Editors and Writers and the American Society of Business Publication Editors.
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Bibliographic Details
Title: How to Say It: Business to Business Selling:...
Publisher: Penguin Publishing Group
Publication Date: 2011
Binding: Soft cover
Condition: Very Good