Saving Community Journalism : The Path to Profitability

Published by The University Of North Carolina Press

ISBN 10: 1469676699 (ISBN 13: 9781469676692)

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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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Softcover

Condition: New

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Item description from seller

nach der Bestellung gedruckt Neuware - Printed after ordering - America’s community newspapers have entered an age of disruption. Towns and cities continue to need the journalism and advertising so essential to nurturing local identity and connection among citizens. But as the business of newspaper publishing collides with the digital revolution, and as technology redefines consumer habits and the very notion of community, how can newspapers survive and thrive In Saving Community Journalism, veteran media executive Penelope Muse Abernathy draws on cutting-edge research and analysis to reveal pathways to transformation and long-term profitability. Offering practical guidance for editors and publishers, Abernathy shows how newspapers can build community online and identify new opportunities to generate revenue.Examining experiences at a wide variety of community papers — from a 7,000-circulation weekly in West Virginia to a 50,000-circulation daily in California and a 150,000-circulation Spanish-language weekly in the heart of Chicago — Saving Community Journalism is designed to help journalists and media-industry managers create and implement new strategies that will allow them to prosper in the twenty-first century. Abernathy’s findings will interest everyone with a stake in the health and survival of local media.…

Seller Inventory # 9781469676692

Bibliographic details

Title
Saving Community Journalism : The Path to Profitability
Author
Penelope Muse Abernathy
Publisher
The University Of North Carolina Press
Condition
Neu
Binding
Taschenbuch
Item weight
458 grams
Dimensions
234x156x16 mm

AHA-BUCH GmbH

Einbeck, Germany

5-star seller

AbeBooks seller since August 14, 2006

Shipping rates from Germany to U.S.A.

Item7 to 10 business days5 to 7 business days
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