Satisfaction Guaranteed: The Making of the American Mass Market
Strasser, Susan
ISBN 10: 1588341461 ISBN 13: 9781588341464
Published by Smithsonian Books, 2004
Used
Soft cover
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World of Books (was SecondSale), Montgomery, IL, U.S.A.
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About this Item
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Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00104272050
Synopsis:
This sweeping history provides the reader with a better understanding of America’s consumer society, obsession with shopping, and devotion to brands. Focusing on the advertising campaigns of Coca-Cola, Kellogg’s, Wrigley’s, Gillette, and Kodak, Strasser shows how companies created both national brands and national markets. These new brands eventually displaced generic manufacturers and created a new desire for brand-name goods. The book also details the rise and development of department stores such as Macy’s, grocery store chains such as A&P and Piggly Wiggly, and mail-order companies like Sears Roebuck and Montgomery Ward.
About the Author: Susan Strasser teaches history at the University of Delaware. Her books include Waste and Want: A Social History of Trash. She lives in Washington, DC.
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Bibliographic Details
Title: Satisfaction Guaranteed: The Making of the ...
Publisher: Smithsonian Books
Publication Date: 2004
Binding: Soft cover
Condition: Good