Satisfaction Guaranteed: The Making of the American Mass Market

Strasser, Susan

ISBN 10: 1588341461 / ISBN 13: 9781588341464

Published by Smithsonian Books, 2004

The book is in good condition with all pages and cover intact, including the dust jacket if originally issued. The spine may show light wear. Pages may contain some notes or highlighting, and there might be a "From the library of" label. Boxed set packaging, shrink wrap, or included media like CDs may be missing. Seller Inventory # BSM.12DAI

Synopsis:

This sweeping history provides the reader with a better understanding of America’s consumer society, obsession with shopping, and devotion to brands. Focusing on the advertising campaigns of Coca-Cola, Kellogg’s, Wrigley’s, Gillette, and Kodak, Strasser shows how companies created both national brands and national markets. These new brands eventually displaced generic manufacturers and created a new desire for brand-name goods. The book also details the rise and development of department stores such as Macy’s, grocery store chains such as A&P and Piggly Wiggly, and mail-order companies like Sears Roebuck and Montgomery Ward.

About the Author: Susan Strasser teaches history at the University of Delaware. Her books include Waste and Want: A Social History of Trash. She lives in Washington, DC.

Bibliographic Details

Title: Satisfaction Guaranteed: The Making of the ...
Publisher: Smithsonian Books
Publication Date: 2004
Binding: Soft cover
Condition: good