La Salud en los Medios (Paperback)
Roxana Tabakman
Sold by CitiRetail, Stevenage, United Kingdom
AbeBooks Seller since 29 June 2022
New - Soft cover
Condition: New
Ships from United Kingdom to U.S.A.
Quantity: 1 available
Add to basketSold by CitiRetail, Stevenage, United Kingdom
AbeBooks Seller since 29 June 2022
Condition: New
Quantity: 1 available
Add to basketPaperback. No es la seguridad, el dinero ni el amor. Es la salud la preocupacion numero 1 de la poblacion, en todas las clases sociales. A nadie escapa que los medios de comunicacion, desde los mas tradicionales a los mas modernos, responden a este interes, y no siempre cuentan con periodistas preparados. Para los profesionales de la salud, la comunicacion masiva es tambien cada vez mas valiosa, aunque ninguna universidad los prepara para responder a esta demanda. Esta doble necesidad, de periodistas que consigan entender la informacion medica, y de medicos que deban comunicarse con el publico a traves de los medios, es mayor ahora en la que se vive la revolucion tecno-cultural mas importante de la historia de la atencion sanitaria. El poder que da el conocimiento esta siendo socavado, y se comprueba porque el viejo paciente fue reemplazado por el usuario de la medicina, que busca la informacion en Internet, la contrasta con la que recibe de su medico y, la discute abiertamente con sus redes sociales. Con el avance de las tecnologias, los desafios para el comunicador solo aumentan. Se estima que para el 2015 habra mas personas accediendo a la red por sus dispositivos moviles que por la PC, y la industria esta sedienta de productores de informacion medica de calidad que sean capaces de crear contenidos masivos pero a la vez personalizados. Estan los medicos preparados para esta situacion? Lo estan los comunicadores que intermedian en la difusion del conocimiento? La respuesta es claramente no. Por eso el libro tiene dos destinatarios. Por un lado, periodistas y estudiantes de periodismo, que quieran escribir y editar temas de salud y calidad de vida con maximo rigor cientifico y de una manera clara y atractiva. Al mismo tiempo, se dirige a los profesionales de la salud que interactuan con la prensa o pretenden hacerlo, o producen contenidos de forma independiente, y buscan pautas para llegar mejor a sus destinatarios. Las fuentes de las que se nutren estas paginas son muchas y variadas. Provienen, en primer lugar, de la lectura critica de lo que se produce en los distintos medios, y de conversaciones mantenidas por la autora a lo largo de dos decadas de profesion con medicos, periodistas, asesores de prensa, editores, directores de medios, pacientes, ONGs y empresas. Hay tambien ideas e investigaciones publicadas por centros de prestigio internacional. El panorama se completa con otras miradas enriquecedoras: columnas escritas por expertos lideres de opinion (un medico, dos periodistas, un abogado y un ex Ministro de Salud) que enfocan temas sensibles como la cuestion de la privacidad, la salud global, y las pseudociencias. El libro debe ser visto como un manual, para su lectura o consulta permanente. Los aspectos tecnicos seran mas valorados por unos, los eticos por otros. El objetivo es que en este matrimonio de conveniencia que se ha iniciado entre periodistas y medicos que quieren llegar al mismo publico, el comunicador venza el miedo a los tecnicismos, y el cientifico comprenda mejor el fenomeno de comunicacion. Para que la calidad de la informacion que recibe el ciudadano contribuya de forma adecuada al cuidado de su bien mas valioso: la vida. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.
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