Sales and Marketing (First Books for Business)
Affinity Communications
ISBN 10: 0070015686 ISBN 13: 9780070015685
Published by McGraw-Hill, 1996
Used
Soft cover
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Goodwill Books, Hillsboro, OR, U.S.A.
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About this Item
Description:
Signs of wear and consistent use. Seller Inventory # GICWV.0070015686.G
Synopsis:
Part of a series presenting "quick takes" on important aspects of business practise, this book focuses on the step-by-step skills needed to successfully market and/or sell any product or programme. It covers such topics as preparing marketing budgets, creating image, marketing plan development and managing distribution channels. Each chapter features a two-page spread featuring four-colour graphic presentation of the chapter topic complete with: skill builders (advice on how to get to the next level of proficiency); red alert (warnings to keep readers from making common, and not so common, mistakes); words to live by (quotes); time savers (tips to save readers time); case in point (examples and/or case studies); inside information (helpful general hints) and related topics.
"About this title" may belong to another edition of this title.
Bibliographic Details
Title: Sales and Marketing (First Books for ...
Publisher: McGraw-Hill
Publication Date: 1996
Binding: Soft cover
Condition: good
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