Sales Letters That Sizzle : All the Hooks, Lines, and Sinkers You'll Ever Need to Close Sales
Lewis, Herschell Gordon
ISBN 10: 0844223484 ISBN 13: 9780844223483
Published by Ntc Pub Group, 1999
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hardcover
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About this Item
Description:
Seller Inventory # 0844223484-3-33705430
Synopsis:
Packed with hundreds of examples of sales letters that make--and break--the rules, experts show what works and doesn't work. From envelope copy to closing lines that promise to close a deal, students will find this book to be a comprehensive tool for writing successful sales letters.
- * Critiques real sales letters to give students concrete examples of letters that get results. * Features new information on creating highly effective electronic sales letters and E-mails.
About the Author:
Herschell Gordon Lewis is the author of more than 20 books on advertising, copywriting, and direct marketing. He is chairman of BJK&E Direct, a full-service marketing consulting firm.
"About this title" may belong to another edition of this title.
Bibliographic Details
Title: Sales Letters That Sizzle : All the Hooks, ...
Publisher: Ntc Pub Group
Publication Date: 1999
Binding: hardcover
Condition: Good
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Sales Letters That Sizzle
Published by
McGraw-Hill Education - Europe, United States, London, 2000
ISBN 10: 0844223484
ISBN 13: 9780844223483
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Paperback. Condition: Very Good. Packed with hundreds of examples of sales letters that make--and break--the rules, experts show what works and doesn't work. From envelope copy to closing lines that promise to close a deal, students will find this book to be a comprehensive tool for writing successful sales letters. * Critiques real sales letters to give students concrete examples of letters that get results. * Features new information on creating highly effective electronic sales letters and E-mails. 60-DAY EXAMINATION. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR002664438
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