The Sales Advantage: How to Get It, Keep It, and Sell More Than Ever
J. Oliver Crom; Michael Crom
ISBN 10: 0743215915 ISBN 13: 9780743215916
Published by The Free Press, 2003
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Hardcover
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Gulf Coast Books, Cypress, TX, U.S.A.
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About this Item
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Seller Inventory # 0743215915-11-25341389
Synopsis:
The two questions most often asked by salespeople are: 'how can I close more sales?' and 'what can I do to reduce objections?' The answer to both questions is the same: you learn to sell from a buyer's point of view. Global markets, increased technology, information overload, corporate mergers and complex products and services have combined to make the buying/selling process more complicated then ever. Salespeople must understand and balance these factors to survive amidst a broad spectrum of competition. THE SALES ADVANTAGE will enable any salesperson to develop long-term customer relationships and help make those customers more successful, a key competitive advantage. The book includes specific advice for each of the eleven-stage selling process, set out in clear easy-to-understand prose with numerous case studies. THE SALES ADVANTAGE is a proven, logical, step-by-step guide that will create mutually beneficial results for salespeople and customers alike.
About the Author: Dale Carnegie (1888-1955) described himself as a "simple country boy" from Missouri but was also a pioneer of the self-improvement genre. Since the 1936 publication of his first book, How to Win Friends and Influence People, he has touched millions of readers and his classic works continue to impact lives to this day.
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Bibliographic Details
Title: The Sales Advantage: How to Get It, Keep It,...
Publisher: The Free Press
Publication Date: 2003
Binding: Hardcover
Condition: New
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