The Sales Advantage: How to Get it, Keep it, and Sell More Than Ever

Dale Carnegie; J. Oliver Crom; Michael A. Crom

ISBN 10: 074324432X / ISBN 13: 9780743244329

Published by Free Press, 2003

Missing dust jacket; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G074324432XI4N01

Synopsis:

For the first time ever the proven techniques perfected by the world-famous Dale Carnegie sales training programme ar now available in book form. The two questions most often asked by salespeople are: 'how can I close more sales?' and 'what can I do to reduce objections?' The answer to both questions is the same: you learn to sell from a buyer's point of view. Global markets, increased technology, information overload, corporate mergers and complex products and services have combined to make the buying/selling process more complicated then ever. Salespeople must understand and balance these factors to survive amidst a broad spectrum of competition. THE SALES ADVANTAGE will enable any salesperson to develop long-term customer relationships and help make those customers more successful, a key competitive advantage. The book includes specific advice for each of the eleven-stage selling process, set out in clear easy-to-understand prose with numerous case studies. THE SALES ADVANTAGE is a proven, logical, step-by-step guide that will create mutually beneficial results for salespeople and customers alike.

About the Author: Michael Crom is the Executive Vice President of Dale Carnegie & Associates. He works closely with the team supporting their world wide network of Dale Carnegie Sponsors with particular focus on North American operations. He also serves as part of the senior management team of the company as well as the Board of Directors for Dale Carnegie.

Bibliographic Details

Title: The Sales Advantage: How to Get it, Keep it,...
Publisher: Free Press
Publication Date: 2003
Binding: Paperback
Condition: Very Good
Dust Jacket Condition: No Jacket