Sage Key Concepts: Key Concepts in Public Relations
Language: English
Published by Sage Publications Ltd, 2009
- Softcover
- Used
Seller: Anybook.com, Lincoln, United KingdomAnybook.com
AbeBooks seller since December 22, 1999
Condition: Used - Good
£ 34.44
Quantity: 1 available
Add to basketItem description from seller
This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,450grams, ISBN:9781412923194.
Seller Inventory # 2332953
- Title
- Sage Key Concepts: Key Concepts in Public Relations
- Author
- Mosdell, Nick
- Publisher
- Sage Publications Ltd
- Publication year
- 2009
- Condition
- Good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 1412923190
- ISBN 13
- 9781412923194
- Item weight
- 450 grams
- Seller catalogs
- Journalism & Media
"This is a good text to accompany a core text on Public Relations. It is also very useful for marketing and business students. Valuable for post grads new to PR also."
- Robbie Smyth, Griffith College Dublin
"Offers the reader a concise and very readable tour through the many facets of PR… Providing a detailed reference of just under 200 alphabetically listed entries, covering a range of topics, from account management to wikis, destination branding and Hong Bo (that one you′ll have to look up yourselves), each entry takes up roughly a page, sometimes less, is colloquial in tone and offers several recommendations for further reading, making it an excellent jumping-off point for further exploration."
- Communication Director
The SAGE Key Concepts series provides students with accessible and authoritative knowledge of the essential topics in a variety of disciplines. Cross-referenced throughout, the format encourages critical evaluation through understanding. Written by experienced and respected academics, the books are indispensable study aids and guides to comprehension.
Key Concepts in Public Relations:
- Provides a comprehensive, easy-to-use overview to the field.
- "Covers over 150 central concepts in PR.
- Paves the way for students to tackle primary texts.
- Grounds students in both practice and theory.
- Takes it further with recommended reading.
Bob Franklin, Mike Hogan, Quentin Langley, Nick Mosdell and Elliot Pill all teach at the Cardiff School of Journalism, Media and Cultural Studies.
"Synopsis" may belong to another edition of this title.
About the Author
Bob Franklin is also the author of the successful Key Concepts in Journalism Studies.
Quentin Langley is also a public relations professional, writer, speaker and lecturer, and chairs the CIPR (Chartered Institute of Public Relations) education and training committee.
"About the title" may belong to another edition of this title.
Anybook.com
Lincoln, United Kingdom
AbeBooks seller since December 22, 1999
Shipping rates from United Kingdom to U.S.A.
| Item | 5 to 10 business days | 1 to 3 business days |
|---|---|---|
| First item | £ 13.04 | £ 31.98 |
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