SUSTAINABLE FUTURE? : Environmental Impacts on Market Strategies of the European Automotive Industry
Language: English
Published by VDM Verlag Dr. Müller
- Softcover
- New
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
AbeBooks seller since August 14, 2006
Condition: New
£ 60.12
Quantity: 2 available
Add to basketItem description from seller
nach der Bestellung gedruckt Neuware - Printed after ordering - This book describes the intents of environmentalimpacts on market strategies of the Europeanautomotive industry. Against the background of theliterature in deep specialities of growth andcompetition strategies are pointed out. This is thebasis to discuss environmental impacts which mightbear exciting challenges for market strategies. Themacro and micro environment of the Europeanautomotive industry is described and analysed byusing the PEST-analysis and Michael Porter s model of FIVE-FORCES affecting an industry. After havinglooked at the historical developments, the authordescribes environmental impacts which results incorporate rethinking, creating green products and agreen marketing challenge. The strategic relevance isdiscussed on the background of growth and competitionstrategies. The conservation of the environment as apublic good is worked out. Especial theresponsibility of the peoples of the world, thenecessity of a consumer rethinking, and therethinking of consumption patterns are major assignedduties of our generation. It is always the righttime to start an alteration but better do it todaythan tomorrow.…
Seller Inventory # 9783639078978
Bibliographic details
- Title
- SUSTAINABLE FUTURE? : Environmental Impacts on Market Strategies of the European Automotive Industry
- Author
- Thomas S. Rölfs
- Publisher
- VDM Verlag Dr. Müller
- Condition
- Neu
- Binding
- Taschenbuch
- Language
- English
- ISBN 10
- 3639078977
- ISBN 13
- 9783639078978
- Item weight
- 240 grams
- Dimensions
- 220x150x9 mm
Shipping rates from Germany to U.S.A.
| Item | 7 to 10 business days | 5 to 7 business days |
|---|---|---|
| First item | £ 29.69 | £ 38.17 |
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Kinderbücher & Kinderhör Casetten, German Books, Software, Natur & Tiere, Ratgeber, Sachbücher, Englische Bücher, Medizin & Gesundheit, Universität & StudiumSeller's business information
AHA-BUCH GmbH
Garlebsen 48
Einbeck, Germany 37574
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AHA-BUCH GmbH
represented by the managing director Christel Glass
Garlebsen 48
37574 Einbeck
Deutschland
Telefon: 055639996039
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E-Mail: abebooks@aha-buch.de
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