THE STRATEGY AND TACTICS OF PRICING: A Guide to Profitable Decision Making

NAGLE, Thomas T. & HOLDEN, Reed K.

ISBN 10: 013026248X / ISBN 13: 9780130262486

Published by Prentice Hall, Upper Saddle River, NJ, 2002

About this Item

Pictoral boards, with multicolored background, white, yellow and green print on cover. White & yellow on spine. Tight, sound and unmarked except gift note. Signed by Holden to someone who served on a committee with him. 398 pages including index. Dust jacket is identical to covers, no price evident & in mylar. Seller Inventory # 007620

Bibliographic Details

Title: THE STRATEGY AND TACTICS OF PRICING: A Guide...

Publisher: Prentice Hall, Upper Saddle River, NJ

Publication Date: 2002

Binding: Hardcover

Condition: As New

Dust Jacket Condition: As New

Signed: by Author

Edition: Third Edition

About this title

Synopsis:

Practical in focus and lively in style, this book provides a comprehensive, managerially-focused, integrated, step-by-step guide to pricing analysis and strategy development. Numerous walk-through examples show how companies successfully or unsuccessfully implement pricing strategies.  Strategic Pricing; Costs; Financial analysis; Customers; Competition; Price-center strategy; Life Cycle Pricing; Managing Value Perceptions; Segmented Pricing; Pricing in and through Distribution Channels; Competitive Advantages; Customer Research for Pricing; The Law and Ethics.  For Marketing Managers, Product Managers, Managers of Pricing, Managers of Strategic Planning.

From the Back Cover:

"The best book ever written about pricing is The Strategy and Tactics of Pricing by Tom Nagle and Reed Holden―these guys know their stuff and it works!" ― Guy Kawasaki, CEO, Garage Technology Ventures

"For more than a decade, this book has been the most influential and highly regarded reference among pricing professionals." ― Eric G. Mitchell, President, The Professional Pricing Society

"Most executives name pricing as their major challenge and major weakness. This book is an answer. It is full of new ideas arid insights." ― Philip Kotler, S.C. Johnson & Son Distinguished Professor of International Marketing, Northwestern University

"An investment in Tom and Reed's book will give you the highest return you've ever had. It's an investment you can't afford not to make." ― Dan Nimer, President, DNA Group