STRATEGIC MANAGEMENT. 24 REAL AND CONTEMPORARY CASE STUDIES
Language: Spanish
Published by DESCLEE DE BROUWER, S.A. -EDIT, 2019
- Softcover
- New
Seller: Librerias Prometeo y Proteo, malaga, MA, SpainLibrerias Prometeo y Proteo
AbeBooks seller since November 17, 2021
Condition: New
£ 2.09
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Add to basketItem description from seller
This book was conceived by its authors-professors of Strategy at Deusto Business School (DBS), part of the University of Deusto, and members of the School of Management created by Antonio Freije-as a practical companion to the study of Strategy. It is intended to help those students who wish to broaden their knowledge of this field by applying the concepts and techniques studied in the Strategic Analysis and Strategic Management courses to real situations faced by relevant companies of our time.It includes 24 case studies produced over the last ten years covering a broad spectrum of business sectors, from global commodity markets (the merger between Glencore and Xstrata) to electric cars (Tesla); consumer sectors such as the mobile phone industry (Apple?s growth and the emergence of Xiaomi) or the food industry (the Spanish brewing industry, Ebro Foods, Danone, El Pozo or Galletas Gullón), through industrial sectors such as seamless stainless steel tube manufacturing (Tubacex), the aeronautics components industry (ITP and Zodiac) or the automotive components industry (Grupo Antolin and Gestamp); as well as hollow glass manufacturers such as Vidrala or table glassware manufacturers such as Vicrila.The energy industry is also present, with the cases of Iberdrola, Siemens Gamesa and Canadian Solar trying to open the horizon in renewable energies such as solar or wind power. In the construction industry, there is the ACS case; and in the restaurant services sector industry we included the purchase of La Nevera Roja by Just Eat. The hospitality industry is present in the NH Hoteles case. Finally, and in light of the recent global pandemic, the book also explores topics of interest in the biotechnology industry, such as the Pfizer / BioNTech alliance, the spectacular growth of Grifols, or the purchase of Pharmasset by Gilead.This book, born from the student-teacher interaction inherent to teaching, is an interesting contribution for anyone who would like to further the study of strategy and learn about the reality of current companies in this field.…
Seller Inventory # 2304767
- Title
- STRATEGIC MANAGEMENT. 24 REAL AND CONTEMPORARY CASE STUDIES
- Author
- KATSURA, MASAKAZU; ALVAREZ ALDAY, MARTA; CUENCA AMIGO, MACARENA; FREIJE OBREGÓN, INMACULADA
- Publisher
- DESCLEE DE BROUWER, S.A. -EDIT
- Publication year
- 2019
- Condition
- New
- Dust jacket
- Nuevo
- Book Type
- LIBRO
- Binding
- Rústica
- Language
- Spanish
- ISBN 10
- 8433032003
- ISBN 13
- 9788433032003
- Edition
- 01.
- Seller catalogs
- ESTUDIOS GENERALES
"Synopsis" may belong to another edition of this title.
Librerias Prometeo y Proteo
malaga, MA, Spain
AbeBooks seller since November 17, 2021
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La Librería Prometeo nace en un modesto local de la ciudad de Málaga, en 1969, con una vocación de fomento de la cultura. Prometeo es ese héroe de la mitología griega que pretende construir un mundo a la medida del hombre. En 1975 aparece la Librería Proteo. El nombre hace referencia a un dios marino, también de la mitología griega, caracterizado por sus capacidades adaptativas. El paso del tiempo nos obliga a transformarnos en una empresa cada vez más eficiente pero sin menoscabo de su vocación germinal de servicio a la cultura, en un contexto laboral digno y en una práctica de un comercio serio y equitativo. En todo ello seguimos, después de 43 años de existencia. Nuestro pensamiento sigue puesto en un buen trabajo, en una actividad de fomento de la cultura y en una presencia perdurable en la ciudad. En el año 2004 llevamos a cabo la rehabilitación de la casa donde radica Librería Proteo siguiendo criterios ecológicos. En esa actuación se descubrió la Torre del siglo XIII de la antigua Puerta de Buenaventura y se integró en la fachada del edificio y en el interior de la librería.…
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Promotora Cultural Malaguena SL
Puerta buenaventura 3
malaga, Spain 29008
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