STARTUP GOLD MINE Format: Hardcover
Soni, Neil
Sold by INDOO, Avenel, NJ, U.S.A.
AbeBooks Seller since 9 August 2004
Used - Hardcover
Condition: Used - As new
Ships within U.S.A.
Quantity: Over 20 available
Add to basketSold by INDOO, Avenel, NJ, U.S.A.
AbeBooks Seller since 9 August 2004
Condition: Used - As new
Quantity: Over 20 available
Add to basketUnread copy in mint condition.
Seller Inventory # TN9780814439876
An invaluable playbook for startup founders looking to partner with big business.
Corporations are desperate to overhaul their culture and the perception that they are giant, bureaucratic dinosaurs too slow to react in a rapidly changing business landscape. Many are trying to be more innovative and agile, like a startup. One easy way to achieve this goal is through partnering with or acquiring a startup. Corporate venture capital (CVC) now makes up 25 percent ($18 billion) of all venture capital dollars in North America.
The Startup Gold Mine reveals how the world's largest and most prestigious brands make innovation decisions, including new product launches, vendor-startup partnerships, and even billion-dollar acquisitions. The book also details the ways startups can leverage corporate strengths and weaknesses for mutual benefit. You will learn:
Author Neil Soni draws on his experience as an entrepreneur and as an external innovator with premier brands like Estée Lauder, MAC, and Smashbox to reveal large companies' inner workings, as well as how startup founders and employees can use this knowledge to close the biggest deals of their lives.
Neil Soni has built, grown, and created new ventures – both within the world’s largest brands and as an independent entrepreneur. Neil is currently the Founder & CEO of Unlimited Brewing Company, the world’s first platform for customizing and personalizing beer. He also runs a growth and innovation consulting practice, which helps startups and Fortune 500 companies partner and invest in cross-industry technology and commercial opportunities. Since April 2015, he has been working with The Estée Lauder Companies (ELC) to start and build their Global External Innovation function. Prior to these endeavors, Neil led the growth team at MomTrusted.com, a social marketplace for early education with over 3 million users, and founded CollegeZen, a social platform for high school students, peer mentors, and colleges. The Bill & Melinda Gates Foundation named CollegeZen one of the worldwide winners of the College Knowledge Challenge.
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