GETTING STARTED WITH CONJOINT ANALYSIS
Bryan K. Orme
ISBN 10: 1601471114 ISBN 13: 9781601471116
Published by Research Publishers
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About this Item
Description:
May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G1601471114I4N00
Synopsis:
Ask people what they want, and they say, "the best of everything." Ask them what they would like to spend, and they say, "as little as possible." Assessing consumer preferences and willingness to pay through direct rating scales, with separate questions about product features and prices, often fails to capture trade-offs that underlie consumer choice. Conjoint analysis goes beyond simple surveys, providing a more realistic approach to understanding consumer attitudes, opinions and behavior.
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Bibliographic Details
Title: GETTING STARTED WITH CONJOINT ANALYSIS
Publisher: Research Publishers
Binding: Unknown
Condition: Very Good
Dust Jacket Condition: No Jacket
Edition: 3rd Edition