&Uumlber den AutorJOHN JANTSCH John Jantsch has been called the World s Most Practical Small Business Expert for consistently delivering proven real-world, small business marketing ideas and strategies. He is the creator of th.

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Bibliographic Details

Title: SEO for Growth: The Ultimate Guide for Marketers, Web Designers & Entrepreneurs
Publisher: LIGHTNING SOURCE INC
Publication Date: 2016
Language: English
ISBN 10: 0692769447
ISBN 13: 9780692769447
Binding: Kartoniert / Broschiert
Condition: New

About this title

Synopsis

Search Engine Optimization, also known as SEO, is how people search and find your website on the Internet.

(NOTE: Dozens of renowned marketing, SEO and social media experts have endorsed this SEO book. You can read these expert testimonials and claim the free bonus offers that come with this book at SEOforGrowth.com)

SEO is a key growth channel for your business, but the rules of SEO have changed dramatically in recent years.

To grow your business in today’s economy, you need a strong online presence. But what does that entail exactly?

Marketing is no longer about mass-market advertising and outbound sales; it’s about capturing demand — grabbing the attention of people already looking to make a purchase or acquire specific knowledge. To do that, your content needs to be at the top of Internet search results.

Many businesses and marketers toss up a brochure-style website, do a little social media and blog posting (if any), and think they’re "doing SEO" — but that’s not what it takes to get those coveted first page Google rankings.

No longer just another tactic, search engine optimization has become a full-blown channel on par with PR and advertising — one you can’t afford to ignore. From website designers to business owners, marketers to entrepreneurs, everyone can benefit from understanding and applying SEO best practices.

John Jantsch, author of the best-selling Duct Tape Marketing and creator of the Duct Tape Marketing System™, and Phil Singleton, an experienced SEO consultant with years of experience at the local, regional, and national levels, have teamed up to provide you with the only Internet marketing guide you need. In SEO for Growth, they teach you how to leverage the new rules of search engine optimization to make sure your website gets found online. Jantsch and Singleton harness the knowledge they’ve acquired through years of experience and extensive research, explaining SEO in a direct and accessible manner, to help you navigate this complex technical terrain with purpose and ease.

SEO for Growth is Your One-Stop Digital Marketing Guide

The first part of the book provides an in-depth overview of search engines, algorithms, and design changes, so you can understand the way that Google “thinks.” The book then takes you through the mindset and strategy you need to get SEO right and provides specific techniques that you can use at each stage of a new business: from finding the perfect match between the ideal customer and the market message (traction), to retaining customers and building relationships for growth (expansion); and leveraging the assets you build for payoff (conversion).

From this book, you’ll learn how to:

create and re-purpose content and plan an editorial calendar
use different social media channels to generate engagement with your content
build and manage your online reputation, plus handle negative reviews
do quality link building without resorting to the shady practices Google now penalizes
conduct keyword research to optimize your website and all of your content
use pay-per-click advertising in the most cost-efficient way to get the biggest bang for your buck
build a revenue generating website that will help power your company’s growth for years to come

Whether you want to adapt your small business to the digital age or you’re a marketer figuring out how to help your clients online, this indispensable guide has everything you need to plan and implement the right SEO strategy for your business.

After you buy this book, be sure to visit the SEO for Growth website (SEOforGrowth.com) to claim and download the 3-eBook bonus pack on Local SEO, Traffic Generation Tactics, and WordPress Website Optimization, as well as special offers and discounts on various SEO tools, webinars and services.

About the Author

JOHN JANTSCH

John Jantsch has been called the World’s Most Practical Small Business Expert for consistently delivering proven real-world, small business marketing ideas and strategies.

He is the creator of the Duct Tape Marketing System and Duct Tape Marketing Consulting Network that trains and licenses small business marketing consultants around the world.

He is a veteran speaker and workshop leader with over 500 successful events under his belt.

His blog was chosen as a Forbes favorite for marketing and small business and his podcast, The Duct Tape Marketing Podcast — a top-ten marketing show on iTunes — was called a “must listen” by Fast Company magazine.

Huffington Post calls John one of the top 100 “Must Follow” on Twitter, and Forbes named Duct Tape Marketing (www.ducttapemarketing.com) one of the 100 Best Websites for Entrepreneurs.

He is the featured marketing contributor to American Express OPENForum and is a popular workshop and webinar presenter for organizations such as American Express, Intuit, Verizon, HP, and Citrix.

John’s practical take on small business is often cited as a resource in publications such as the Wall Street Journal, New York Times, and CNNMoney.

PHIL SINGLETON

Phil Singleton is a self-described “SEO grunt” obsessed with tweaking websites for search engine optimization and functional performance. He is a Duct Tape Marketing Certified Consultant and holds a B.S. in Finance from Fairfield University, as well as an MBA from Thunderbird, The Graduate School of International Management in Phoenix, Arizona.

Phil is a co-author of the award-winning, Amazon best-seller "The Small Business Owner’s Guide To Local Lead Generation" and author of the Amazon best-seller "How To Hire A Web Designer: And Not Get Burned By Another Agency."

In addition to providing inbound marketing consulting services to companies across the United States Phil provides custom SEO-friendly websites under the brand Kansas City Web Design� at KCWebDesigner.Com and online marketing and search engine optimization services under the brand Kansas City SEO� at KCSeoPro.com.

Phil is an active blogger, and his content has been featured at Duct Tape Marketing, Freshbooks, SEMRush.com, Ahrefs.com, AdvancedWebRanking.com, WebDesignerDepot.com, and many local Kansas City and Midwest regional print publications and media sites.

"About this title" may belong to another edition of this title.

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Moluna GmbH
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Revocation right for consumers
(A ?consumer? is any natural person who concludes a legal transaction which, to an overwhelming extent, cannot be attributed to either his commercial or independent professional activities.)

Instructions for revocation

Revocation right
You have the right to revoke this contract within one month without specifying any reasons.
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Instructions for revocation/
Standard Business Terms and customer information/ data protection declaration

Revocation right for consumers
(A ‘consumer’ is any natural person who concludes a legal transaction which, to an overwhelming extent, cannot be attributed to either his commercial or independent professional activities.)

Instructions for revocation

Revocation right
You have the right to revoke this contract within one month without specifying any reasons.
The revocation period is one month with effect from the day,

on which you or a third party nominated by you, which is not the carrier, had taken possession of the products, provided you had ordered one or more products within the scope of a standard order and this/these product/products is/are delivered uniformly;
on which you or a third party nominated by you, which is not the carrier, had taken possession of the last product, provided you had ordered several products within the scope of a standard order and these products are delivered separately;
on which you or a third party nominated by you, which is not the carrier, had taken possession of the last part delivery or the last unit, provided you had ordered a product, which is delivered in several part deliveries or units;

In order to exercise your revocation right, you must inform us (Moluna GmbH, M�nsterstr. 105, 48268 Greven, Telephone number: 02571/5 69 89 33, Fax number: 02571/5 69 89 30, E-Mail address: abe@moluna.de) of your decision to revoke this contract by means of a clear declaration (e.g. a letter sent via post, fax or email). You can use the enclosed specimen revocation form for this, which however is not mandatory.

In order to safeguard the revocation period, it is sufficient that you send the notification about the exercise of the revocation right before the expiry of the revocation period.

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If you revoke this contract, we shall repay all the payments, which we received from you, including the delivery costs (with the exception of additional costs, which arise from that fact that you selected a form of delivery other than the most reasonable standard delivery offered by us), immediately and at the latest within 14 days from the day on which we received the notification about the revocation of this contract from you. We use the same means of payment, which you had originally used during the original transaction, for this repayment unless expressly agreed otherwise with you; you will not be charged any fees owing to this repayment.

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You must return or transfer the products to us immediately and, in any case, at the latest within 14 days with effect from the day on which you inform us of the revocation of this contract. The deadline is maintained if you send the products before the expiry of the 14 day deadline.

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for delivery of products, which are not prefabricated and for whose manufacturing an individual selection or stipulation by the consumer is important or which are clearly tailored to the personal requirements of the consumer;
for delivery of products, which can spoil quickly or whose use-by date would be exceeded quickly;
for delivery of alcoholic drinks, whose price was agreed at the time of concluding the contract, which however can be delivered 30 days after the conclusion of the contract at the earliest and whose current value depends on the fluctuations in the market, on which the entrepreneur has no influence;
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for delivery of sealed products, which are not suitable for return for reasons of health protection or hygiene if their seal has been removed after the delivery;
for delivery of products if they have been mixed inseparably with other goods after the delivery, owing to their condition;
for delivery of sound or video recording or computer software in a sealed package if the seal has been removed after the delivery.

Specimen - revocation form

(If you wish to revoke the contract, please fill up this form and send it back to us.)

To Moluna GmbH, Engberdingdamm 27, 48268 Greven, Fax number: 02571/5 69 89 30, Email address: abe@moluna.de :
I/we () herewith revoke the contract concluded by me/ us () regarding the purchase of the following products ()/
the provision of the following service ()
Ordered on ()/ received on ()
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Identit�t des Verk�ufers

Moluna GmbH
Engberdingdamm 27
48268 Greven
Deutschland
Telefon: 02571/5698933
E-Mail: abe@moluna.de

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Die technischen Schritte zum Vertragsschluss, der Vertragsschluss selbst und die Korrekturm�glichkeiten erfolgen nach Ma�gabe der Regelungen "Zustandekommen des Vertrages" unserer Allgemeinen Gesch�ftsbedingungen (Teil I.).

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3.1. Vertragssprache ist deutsch .

3.2. Der vollst�ndige Vertragstext wird von uns nicht gespeichert. Vor Absenden der Bestellung k�nnen die Vertragsdaten �ber die Druckfunktion des Browsers ausgedruckt oder elektronisch gesichert werden. Nach Zugang der Bestellung bei uns werden die Bestelldaten, die gesetzlich vorgeschriebenen Informationen bei Fernabsatzvertr�gen und die Allgemeinen Gesch�ftsbedingungen nochmals per E-Mail an Sie �bersandt.

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Die wesentlichen Merkmale der Ware und/oder Dienstleistung finden sich im jeweiligen Angebot.

Preise und Zahlungsmodalit�ten

5.1. Die in den jeweiligen Angeboten angef�hrten Preise sowie die Versandkosten stellen Gesamtpreise dar. Sie beinhalten alle Preisbestandteile einschlie�lich aller anfallenden Steuern.

5.2. Die anfallenden Versandkosten sind nicht im Kaufpreis enthalten. Sie sind �ber eine entsprechend bezeichnete Schaltfl�che auf unserer Internetpr�senz oder im jeweiligen Angebot aufrufbar, werden im Laufe des Bestellvorganges gesondert ausgewiesen und sind von Ihnen zus�tzlich zu tragen, soweit nicht die versandkostenfreie Lieferung zugesagt ist.

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5.4. Soweit bei den einzelnen Zahlungsarten nicht anders angegeben, sind die Zahlungsanspr�che aus dem geschlossenen Vertrag sofort zur Zahlung f�llig.

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6.1. Die Lieferbedingungen, der Liefertermin sowie gegebenenfalls bestehende Lieferbeschr�nkungen finden sich unter einer entsprechend bezeichneten Schaltfl�che auf unserer Internetpr�senz oder im jeweiligen Angebot.

Soweit im jeweiligen Angebot oder unter der entsprechend bezeichneten Schaltfl�che keine andere Frist angegeben ist, erfolgt die Lieferung der Ware innerhalb von 3-5 Tagen nach Vertragsschluss (bei vereinbarter Vorauszahlung jedoch erst nach dem Zeitpunkt Ihrer Zahlungsanweisung).

6.2. Soweit Sie Verbraucher sind ist gesetzlich geregelt, dass die Gefahr des zuf�lligen Untergangs und der zuf�lligen Verschlechterung der verkauften Sache w�hrend der Versendung erst mit der �bergabe der Ware an Sie �bergeht, unabh�ngig davon, ob die Versendung versichert oder unversichert erfolgt. Dies gilt nicht, wenn Sie eigenst�ndig ein nicht vom Unternehmer benanntes Transportunternehmen oder eine sonst zur Ausf�hrung der Versendung bestimmte Person beauftragt haben.

Sind Sie Unternehmer, erfolgt die Lieferung und Versendung auf Ihre Gefahr.

Gesetzliches M�ngelhaftungsrecht

Die M�ngelhaftung richtet sich nach der Regelung "Gew�hrleistung" in unseren Allgemeinen Gesch�ftsbedingungen (Teil I).

letzte Aktualisierung: 23.10.2019

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Shipping rates from Germany to U.S.A.
Order quantity	26 to 60 business days	26 to 60 business days
First item	� 43.07	� 43.07

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