SEND: Why People Email So Badly and How to Do It Better

Shipley, David; Schwalbe, Will

ISBN 10: 030727599X / ISBN 13: 9780307275998

Published by Vintage, 2010

Seller Inventory # 030727599X-3-27585120

Synopsis:

The essential guide or anyone navigating the often overwhelming world of email.

Send--the classic guide to email for office and home--has become indispensable for readers navigating the impersonal, and at times overwhelming, world of electronic communication. Filled with real-life email success (and horror) stories and a wealth of useful and entertaining examples, Send dissects all the major minefields and pitfalls of email. It provides clear rules for constructing effective emails, for handheld etiquette, for handling the "emotional email," and for navigating all of today's hot-button issues. It offers essential strategies to help you both better manage the ever-increasing number of emails you receive and improve the ones you send. Send is now more than ever the essential book about email for businesspeople and professionals everywhere.

About the Author: DAVID SHIPLEY is the deputy editorial page editor and Op-Ed page editor of The New York Times. Previously, he was a senior presidential speechwriter in the Clinton administration. He lives in New York.

WILL SCHWALBE is the founder and CEO of Cookstr.com. Prior to that, he was editor in chief of Hyperion Books and a journalist, writing for such publications as The New York Times, Insight for Asian Investors, and Business Traveller. He lives in New York.

Bibliographic Details

Title: SEND: Why People Email So Badly and How to ...
Publisher: Vintage
Publication Date: 2010
Binding: paperback
Condition: Good