SELLING IS NOT CHEATING: Sales is Strategy, Skills, Pricing, Marketing, and Ethics

MAJUMDAR, MANOJIT

ISBN 13: 9798872313410
Published by Independently published, 2023
New Soft cover

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Synopsis:

Selling does not mean blabbering unnecessarily to win some debate. The concept of selling a comb to a bald man is a bad example. Solving a customer's problem is selling, not selling a dream they know will never come true.

People start organisations with a dream and often do not prepare for the sales aspect of the business. Many assume that good products sell on their own or products with maximum features combined with a low price are a recipe for success and get shocked when these theories don't work. So, how do you survive and grow?

Most management books emphasise and have case studies of successful mega-organizations with exceptional talent, deep pockets, and a legacy of success. However, countless small and medium-sized businesses lack access to such resources. How can these businesses thrive and grow?

The book “Selling IS Not Cheating” should help

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Bibliographic Details

Title: SELLING IS NOT CHEATING: Sales is Strategy, ...
Publisher: Independently published
Publication Date: 2023
Binding: Soft cover
Condition: New

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