Rural Buying Behavior: A Study with Special Reference to Mobile Phones

Language: English

Published by LAP LAMBERT Academic Publishing Jul 2020, 2020

6202682302 / 9786202682305

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Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermanyBuchWeltWeit Ludwig Meier e.K.

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Softcover

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This item is printed on demand - it takes 3-4 days longer - Neuware -The rural consumer is evolving from the poverty-stricken, illiterate stereotype, with a fear of change and reluctance to spend. Today¿s rural consumer is value driven. A product is worth purchasing if it enhances his life in a meaningful way. Literacy is rising, and exposure to the same commercials as urban consumers has created a demand for typically urban products and services. Villagers are willing to adopt new products or services if they can clearly see the benefits that accrue. Several research studies have proved that the rural market has been profitable for FMCG products and automibles too. 80 pp. Englisch.

Seller Inventory # 9786202682305

Title
Rural Buying Behavior: A Study with Special Reference to Mobile Phones
Author
Kavitha R. Gowda
Publisher
LAP LAMBERT Academic Publishing Jul 2020
Publication year
2020
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
6202682302
ISBN 13
9786202682305
Item weight
137 grams
Dimensions
220x150x5 mm

BuchWeltWeit Ludwig Meier e.K.

Bergisch Gladbach, Germany

5-star seller

AbeBooks seller since January 11, 2012

Shipping rates from Germany to U.S.A.

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BuchWeltWeit Ludwig Meier e.K.

Germany