The Rules That Make Us: How Culture Shapes the Way We Act, Think, Believe, and Buy
Language: English
Published by Basic Venture, 2026
- Hardcover
- Used
Seller: Big River Books, Powder Springs, GA, U.S.A.Big River Books
AbeBooks seller since June 7, 2013
Condition: Used - Very good
£ 8.45
Quantity: 1 available
Add to basketItem description from seller
This book is in Very Good condition. The cover and pages have minor shelf wear. Binding is tight and pages are intact.
Seller Inventory # BRV.1541705777.VG
- Title
- The Rules That Make Us: How Culture Shapes the Way We Act, Think, Believe, and Buy
- Author
- Sweet, Oliver
- Publisher
- Basic Venture
- Publication year
- 2026
- Condition
- very_good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 1541705777
- ISBN 13
- 9781541705777
Why do people do what we do? To answer this question, many of us turn to psychology. But it's not enough to understand how we think. We also have to recognize the influence of where and how we live. From the ways we bring up children and welcome guests, to the products we buy and how we spend our free time, our culture creates who we are.
Trailblazing anthropologist Oliver Sweet has spent decades using cultural insights to help businesses, governments, and NGOs achieve their goals--whether he's working with the Gates Foundation to encourage South African men to get HIV tests, or helping a pet food company break into a new market in Brazil. Now, in The Rules That Make Us, Sweet shows us how to strengthen our own cultural intelligence. Drawing on research conducted in thirty-five countries, he maps culture's hidden rules: how it governs our behavior and creates our assumptions, how it's shaped by technology, and even how it can help us predict the future. This book is an indispensable guide to an essential new way of understanding our families and colleagues, our customers and constituents, ourselves and our world.
"Synopsis" may belong to another edition of this title.
About the Author
Oliver Sweet is head of ethnography at Ipsos, one of the largest research agencies in the world, where he consults with businesses and governments looking to use cultural insight to improve their offerings. He lives in London.
"About the title" may belong to another edition of this title.
Big River Books
Powder Springs, GA, U.S.A.
AbeBooks seller since June 7, 2013
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Big River Books, LLC
5001 McNeel Industrial Way
Powder Springs, GA U.S.A. 30127
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