Rube Tube: CBS and Rural Comedy in the Sixties

Eskridge, Sara K.

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Language: English

Published by University of Missouri Press, 2022

0826222625 / 9780826222626

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Columbia. 2022. May 2022. University of Missouri Press. Reprinted Paperback Edition. Small Mark on Side Edge and Crease to Bottom Corner of Back Cover, Otherwise Good in Wrappers. 9780826222626. 254 pages. paperback. keywords: Performing Arts / Television / History and Criticism. DESCRIPTION - Historian Sara Eskridge examines television's rural comedy boom in the 1960s and the political, social, and economic factors that made these shows a perfect fit for CBS. The network, nicknamed the Communist Broadcasting System during the Red Scare of the 1940s, saw its image hurt again in the 1950s with the quiz show scandals and a campaign against violence in westerns. When a rival network introduced rural-themed programs to cater to the growing southern market, CBS latched onto the trend and soon reestablished itself as the Country Broadcasting System. Its rural comedies dominated the ratings throughout the decade, attracting viewers from all parts of the country. With fascinating discussions of The Andy Griffith Show, The Beverly Hillbillies, Petticoat Junction, and other shows, Eskridge reveals how the southern image was used to both entertain and reassure Americans in the turbulent 1960s. inventory #46985 Small Mark on Side Edge and Crease to Bottom Corner of Back Cover, Otherwise Good in Wrappers.

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Title
Rube Tube: CBS and Rural Comedy in the Sixties
Author
Eskridge, Sara K.
Publisher
University of Missouri Press
Publication year
2022
Dust jacket
No Jacket
Binding
paperback
Language
English
ISBN 10
0826222625
ISBN 13
9780826222626

zenosbooks

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