The Role of Tour Operators in the Ethiopian Tourism Development : Characteristics, Activities and Relationships

Language: English

Published by LAP Lambert Academic Publishing, 2012

365910311X / 9783659103117

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nach der Bestellung gedruckt Neuware - Printed after ordering - Tour operating firms are key players in the tourism sector. In view of this, the roles they play in Ethiopian tourism was the subject of this study. Such things as their branch distribution, promotional methods they employ, the skills and training of their personnel, and the level of involvement of local communities in their operations were studied. It was observed that tour operating firms are highly vertically integrated, have low branch distributions in tourist attraction sites, employ limited promotional media, and involve local communities in some forms of tourism activities at tourist destination sites. The sector is also characterized by lack of skilled man power and appropriate infrastructures.

Seller Inventory # 9783659103117

Title
The Role of Tour Operators in the Ethiopian Tourism Development : Characteristics, Activities and Relationships
Author
Mahlet Seleshi
Publisher
LAP Lambert Academic Publishing
Publication year
2012
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
365910311X
ISBN 13
9783659103117
Item weight
112 grams
Dimensions
22.00x15.00x0.30 cm

AHA-BUCH GmbH

Einbeck, Germany

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AbeBooks seller since August 14, 2006

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