Role of Brands in an Era of Over-information
Language: English
Published by IGI Global, 2023
- Hardcover
- New

Seller: GreatBookPricesUK, Woodford Green, United KingdomGreatBookPricesUK
AbeBooks seller since January 28, 2020
Condition: New
£ 218.74
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- Title
- Role of Brands in an Era of Over-information
- Author
- Correia, Ricardo Fontes (EDT); Venciute, Dominyka (EDT); Sousa, Bruno Miguel (EDT)
- Publisher
- IGI Global
- Publication year
- 2023
- Condition
- New
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 1668483513
- ISBN 13
- 9781668483510
"Synopsis" may belong to another edition of this title.
About the Author
Dominyka Venciute is a Senior Assistant Professor and Postdoctoral Researcher at the ISM University of Management and Economics where she teaches Marketing Principles, Social Media Marketing and Integrated Marketing Communications. Besides her activities in academia, she runs a personal branding and marketing consultancy that aims to help professionals and organizations unleash the power of their personal and corporate brands.
Bruno Sousa is an Adjunct Professor of Marketing at Polytechnic Institute of Cávado and Ave (IPCA), Portugal and holds a PhD in Marketing and Strategy in Universidade do Minho, Portugal. Bruno Sousa is also Head of Masters Program - Tourism Management and Marketing Tourism (IPCA); CiTUR – Center for Tourism Research, Development and Innovation and UNIAG research member. He’s teaching fields include marketing and strategy. His research areas include brand management and consumer behavior, strategy implementation, niche marketing, niche tourism and brand attachment. He has published in the Journal of Enterprising Communities, Tourism Management Perspectives, Current Issues in Tourism, Journal of Organizational Change Management, World Review of Entrepreneurship, Management and Sust. Development, among others.
"About the title" may belong to another edition of this title.
GreatBookPricesUK
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