Rocket: Eight Lessons to Secure Infinite Growth
Language: English
Published by McGraw-Hill Education, 2015
- Hardcover
- Used
Seller: Open Books, Chicago, IL, U.S.A.Open Books
AbeBooks seller since October 14, 2016
Condition: Used - Fine
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Open Books is a nonprofit social venture that provides literacy experiences for thousands of readers each year through inspiring programs and creative capitalization of books.
Seller Inventory # mon0000228983
- Title
- Rocket: Eight Lessons to Secure Infinite Growth
- Author
- Sajdeh, Rohan, Jacobsen, Rune, Bolden, Dylan, Silverstein, Michael J.
- Publisher
- McGraw-Hill Education
- Publication year
- 2015
- Condition
- Fine
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 1259585425
- ISBN 13
- 9781259585425
Rocket tells the story of how sixteen remarkable business leaders created great brands. Leslie Wexner tells you how he turned a two-store chain into a $6.5 billion worldwide brand called Victoria Secret, and Howard Schultz shares how he took his passion for a little coffee shop in Seattle and grew it into a 22,000-store chain, just to name two. Every story is connected to a “how-to” lesson, and by the end, you’ll have what you need to turn your best customers into apostles, cravers, and brand ambassadors.
A must-have guide for everyone who wants to grow their business faster than a competitor, this authentic, vibrant, and engaging book brings you the latest practical techniques for knowing your customers’ desires and behaviors in order to deliver intimately rewarding experiences every time they shop―including knowing what they need before they do. Included is a “self critique” to identify where you are currently before you transform your career and company by mastering how to:
• Create a demand-space map and predict how big a share of a demand space you can win with the proper mix of emotional and functional benefits satisfying the attributes of that space
• Determine a strategic direction for where to place investment bets, identify which brands are best suited to win, and which are most responsive to investment
• Deliver all the core benefits of a particular demand space in your product―from packaging, shelving, pricing, and promotion to message development, store operations, delivery, and employee engagement
• Maintain a long-term vision to continuously quantify and modify for ongoing improvement, while using your successes to convert more champions along the way
With Rocket, you can rise into a cycle of renewal, energy, and power that can launch startups to phenomenal success and turn around the fate of multinational corporations.
"Synopsis" may belong to another edition of this title.
About the Author
Michael J. Silverstein is a senior partner and managing director of the consumer practice at The Boston Consulting Group. He is the bestselling author of Trading Up, The $10 Trillion Prize, Women Want More, and Treasure Hunt.
Dylan Bolden, Rune Jacobsen, and Rohan Sajdeh are all senior partners and managing directors at BCG.
"About the title" may belong to another edition of this title.
Open Books
Chicago, IL, U.S.A.
AbeBooks seller since October 14, 2016
Shipping rates within U.S.A.
| Item | 5 to 14 business days | 3 to 6 business days |
|---|---|---|
| First item | £ 3.01 | £ 6.04 |
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Open Books is a nonprofit social venture that provides literacy experiences for thousands of readers each year through inspiring programs and creative capitalization of books. We are a 501(c)3 with all proceeds going to our literacy enrichment programs.
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Used BooksSeller's business information
Open Books, Ltd.
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Chicago, IL U.S.A. 60661
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Open Books, Ltd.
651 W. Lake Street
Chicago, IL 60661
orders@open-books.org
312-475-1355
EIN: 20-4830666
501(c)3
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