Rocket: Eight Lessons to Secure Infinite Growth

Michael Silverstein, Dylan Bolden, Rune Jacobsen, Rohan Sajdeh

ISBN 10: 1259585425 / ISBN 13: 9781259585425

Published by McGraw Hill, 2015

About this Item

: En "Rocket: Ocho lecciones para asegurar un crecimiento infinito", se narra la historia de dieciséis líderes empresariales notables que crearon grandes marcas. Leslie Wexner cuenta cómo convirtió una cadena de dos tiendas en una marca mundial de 6.500 millones de dólares llamada Victoria's Secret, y Howard Schultz comparte cómo tomó su pasión por una pequeña cafetería en Seattle y la convirtió en una cadena de 22.000 tiendas, por nombrar solo dos. Cada historia está conectada a una lección práctica, y al final, tendrá lo que necesita para convertir a sus mejores clientes en apóstoles, fervientes seguidores y embajadores de la marca. Una guía imprescindible para todos los que quieran hacer crecer su negocio más rápido que la competencia, este libro auténtico, vibrante y atractivo le brinda las últimas técnicas prácticas para conocer los deseos y comportamientos de sus clientes con el fin de brindar experiencias íntimamente gratificantes cada vez que compran, incluso saber lo que necesitan antes de que lo hagan. EAN: 9781259585425 Tipo: Libros Categoría: Negocios y Economía Título: Rocket: Eight Lessons to Secure Infinite Growth Autor: Michael Silverstein| Dylan Bolden| Rune Jacobsen| Rohan Sajdeh Editorial: McGraw Hill Idioma: en Páginas: 320 Formato: tapa dura.

Seller Inventory # Happ-2023-05-24-fba13251

Bibliographic Details

• Title: Rocket: Eight Lessons to Secure Infinite Growth
• Publisher: McGraw Hill
• Publication Date: 2015
• Language: English
• ISBN 10: 1259585425
• ISBN 13: 9781259585425
• Binding: Hardcover
• Condition: Como nuevo

About this title

Synopsis

Rocket tells the story of how sixteen remarkable business leaders created great brands. Leslie Wexner tells you how he turned a two-store chain into a $6.5 billion worldwide brand called Victoria Secret, and Howard Schultz shares how he took his passion for a little coffee shop in Seattle and grew it into a 22,000-store chain, just to name two. Every story is connected to a “how-to” lesson, and by the end, you’ll have what you need to turn your best customers into apostles, cravers, and brand ambassadors.

A must-have guide for everyone who wants to grow their business faster than a competitor, this authentic, vibrant, and engaging book brings you the latest practical techniques for knowing your customers’ desires and behaviors in order to deliver intimately rewarding experiences every time they shop―including knowing what they need before they do. Included is a “self critique” to identify where you are currently before you transform your career and company by mastering how to:

• Create a demand-space map and predict how big a share of a demand space you can win with the proper mix of emotional and functional benefits satisfying the attributes of that space
• Determine a strategic direction for where to place investment bets, identify which brands are best suited to win, and which are most responsive to investment
• Deliver all the core benefits of a particular demand space in your product―from packaging, shelving, pricing, and promotion to message development, store operations, delivery, and employee engagement
• Maintain a long-term vision to continuously quantify and modify for ongoing improvement, while using your successes to convert more champions along the way

With Rocket, you can rise into a cycle of renewal, energy, and power that can launch startups to phenomenal success and turn around the fate of multinational corporations.

About the Author

Michael J. Silverstein is a senior partner and managing director of the consumer practice at The Boston Consulting Group. He is the bestselling author of Trading Up, The $10 Trillion Prize, Women Want More, and Treasure Hunt.

Dylan Bolden, Rune Jacobsen, and Rohan Sajdeh are all senior partners and managing directors at BCG.