Robert's Rules of Innovation: A 10-Step Program for Corporate Survival

Robert F. Brands, Martin J. Kleinman

ISBN 10: 0470596996 / ISBN 13: 9780470596999

Published by John Wiley & Sons 2010-03-26, 2010

About this Item

Seller Inventory # 6666-WLY-9780470596999

Bibliographic Details

• Title: Robert's Rules of Innovation: A 10-Step Program for Corporate Survival
• Publisher: John Wiley & Sons 2010-03-26
• Publication Date: 2010
• Language: English
• ISBN 10: 0470596996
• ISBN 13: 9780470596999
• Binding: Hardcover
• Condition: New

About this title

Synopsis

From a leader in innovation best practices, 10 simple and practical steps your business must take to achieve profitable growth, through innovation

In this timely guide, innovation expert and former CEO Robert Brands presents the best practices for today's "innovate or die" world, in the form of 10 simple and practical steps your business must take to achieve growth through innovation.

Robert's Rules of Innovation™ simply, intelligently, and entertainingly creates order from the chaos imposed by today's misguided mandate for "addition by subtraction" profitability. Concisely, Robert's Rules of Innovation™

• Distills Robert Brands' wealth of experience as a leader of international product development teams
• Explains why innovation is imperative
• Provides the practical steps needed to deliver innovation
• Draws upon the wisdom of global business leaders and is filled with real world examples, anecdotes, and practices

Timely, accessible, and indispensable, Robert's Rules of Innovation™ is a road map for success through sustainable innovation with a clear message: innovation is the lifeblood of business and the secret to outperforming your competition. Direct and practical, Robert's Rules of Innovation™ is a must-read for managers at all levels.

About the Author

ROBERT F. BRANDS is President and founder of Brands & Company, LLC (www.innovationcoach.com). Having gained hands-on experience in bringing innovation to market, creating and improving the necessary product development processes and needed culture, he delivered on his charter to bring "at least one new product per year to market"—resulting in double-digit profitable growth and share-holder value.

MARTIN J. KLEINMAN is a New York–based business writer and marketing communications specialist (www.commstratpr.com). His experience includes work at a wide range of companies, such as DuPont, Johnson & Johnson, Mattel, Infiniti Automobiles, Coors, American Express, Fidelity, and more.