The Roadside MBA
Schaefer Scott Oyer Paul Mazzeo Michael
Language: English
Published by MacMillan
- Softcover
- New
Seller: Biblios, frankfurt am main, hessen, GermanyBiblios
AbeBooks seller since September 10, 2024
Condition: New
£ 6.32
Quantity: 4 available
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- Title
- The Roadside MBA
- Author
- Schaefer Scott Oyer Paul Mazzeo Michael
- Publisher
- MacMillan
- Condition
- New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 1447286332
- ISBN 13
- 9781447286332
THREE TOP MBA PROFESSORS - ONE BIG ROAD TRIP
Full of powerful insights about product differentiation, pricing, brand management and tactics for battling the 'Big Boys', The Roadside MBA takes the blue-chip knowledge and tactics of Wall Street, and brings them to the High Street.
Paul Oyer, Michael Mazzeo and Scott Schaefer have taught thousands of MBAs at some of the world's leading business schools. While travelling back from an economics conference together they dropped into a shoe store in Maine and chatted to the staff - and quickly realized that the strategic problems faced by small businesses are just as rich and compelling as anything challenging Microsoft or General Electric.
These three wise men decided to go in search of real-world case studies that illustrate the key lessons of an MBA. The result is a rollicking American road trip that is both a great introduction for business owners who haven't done an MBA, and an entertaining refresher for those who have.
"Synopsis" may belong to another edition of this title.
About the Author
Paul Oyer is the Fred H. Merrill Professor of Economics at Stanford University's Graduate School of Business. He is credited as co-author of the book Roadside MBA with Michael Mazzeo and Scott Schaefer.
Michael Mazzeo is an Associate Professor of Management and Strategy at Northwestern University's Kellogg School of Management. He is credited as co-author of The Roadside MBA with Scott Schaefer and Paul Oyer.
"About the title" may belong to another edition of this title.
Biblios
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