Roadside MBA: Back Road Lessons for Entrepreneurs, Executives and Small Business Owners
Mazzeo, Michael; Oyer, Paul; Schaefer, Scott
Language: English
Published by Business Plus, 2014
- Hardcover
- Used
Seller: Gulf Coast Books, Cypress, TX, U.S.A.Gulf Coast Books
AbeBooks seller since June 27, 2017
Condition: Used - Good
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Add to basketSeller Inventory # 1455598895-3-37748201
- Title
- Roadside MBA: Back Road Lessons for Entrepreneurs, Executives and Small Business Owners
- Author
- Mazzeo, Michael; Oyer, Paul; Schaefer, Scott
- Publisher
- Business Plus
- Publication year
- 2014
- Condition
- Good
- Binding
- hardcover
- Language
- English
- ISBN 10
- 1455598895
- ISBN 13
- 9781455598892
- Item weight
- 18 ounces
- Dimensions
- 6x1x9
While playing hooky from a conference in Boston a few years back, three former colleagues from Northwestern's Kellogg School of Management hopped in a car and embarked on a life-changing road trip. They pulled into a shoe store in Maine and noticed that the sales help was unusually pushy. After a few questions, they discovered the store had a "secret shopper" program, in which employees would be marked down if they were not sufficiently aggressive with customers. A lightbulb went off.
Instead of teaching the tried-and-true case studies involving GE and Microsoft, these three men decided to pull their heads out of their ivory towers and search for insights about product differentiation, pricing, brand management, building a team, and a host of other topics. Why take your cues on employee compensation from Wall Street when you can learn from a Main Street company like Couer D'Alene's best crime-scene cleaner? Want to learn about scaling a business? Come meet Dr. Burris, the flying orthodontist, who operates multiple, profitable practices in rural Arkansas.
Spiced with vehicular mishaps and unexpected finds, this is one business book you won't want to miss.
"Synopsis" may belong to another edition of this title.
About the Author
Paul Oyer is the Fred H. Merrill Professor of Economics at Stanford University's Graduate School of Business. Paul has a PhD in Economics from Princeton University, and lives in Stanford, California with his two children.
Scott Schaefer holds the Kendall D. Garff Chair in Business Administration and is Professor of Finance at the University of Utah's David Eccles School of Business. He has a PhD in business economics from Stanford University's Graduate School of Business, and lives in Salt Lake City with his two children.
"About the title" may belong to another edition of this title.
Gulf Coast Books
Cypress, TX, U.S.A.
AbeBooks seller since June 27, 2017
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