Roadmapping for Strategy and Innovation : Aligning Technology and Markets in a Dynamic World

Phaal, Rob, Probert, David, Farrukh, C. J. P.

ISBN 10: 1902546822 / ISBN 13: 9781902546827

Published by University of Cambridge, Institute for Manufacturing, 2011

About this Item

Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects.

Seller Inventory # 51907957-20

Bibliographic Details

• Title: Roadmapping for Strategy and Innovation : Aligning Technology and Markets in a Dynamic World
• Publisher: University of Cambridge, Institute for Manufacturing
• Publication Date: 2011
• Language: English
• ISBN 10: 1902546822
• ISBN 13: 9781902546827
• Binding: Hardcover
• Condition: Very Good

About this title

Synopsis

Technology and its exploitation are fundamental to the success of many organisations - however effective management of this valuable resource can be challenging. Roadmapping provides a structured approach to manage these challenges efficiently so that well-informed decisions can be made and appropriate actions taken.

Illustrated by examples from a range of sectors, this book provides both practitioners and academics with a comprehensive introduction to the concept and practice of roadmapping. Used to support strategy and innovation in companies and other organisations, roadmapping enables key technical and commercial perspectives to be captured and aligned around a common purpose. Communication is a key benefit, enabled by the visual nature of roadmaps. The approach can be readily customised to address the particular strategic needs and issues facing individual firms.

The book describes practical approaches for supporting the efficient initiation of roadmapping, for both products and other more general strategic applications. These `fast-start', workshop-based methods have been developed and tested over a period of ten years, in a wide variety of situations. Implementation factors are considered, including how roadmapping can be used with other strategic management tools and processes, and how roadmaps can be developed to support the communication of strategy.

The authors are all based at the Centre for Technology Management at the University of Cambridge Institute for Manufacturing, an international centre of expertise in roadmapping. Building on more than a decade of research, the techniques described have been applied in over 200 projects around the world, in collaboration with companies, government agencies and other organisations.

About the Author

Dr Robert Phaal has worked at the Centre for Technology Management at Cambridge University's Institute for Manufacturing since 1997, where he specialises in the area of strategic technology management. Dr Phaal is widely recognised for his expertise in the field of roadmapping. He has facilitated over 200 roadmapping projects all over the world for companies, government agencies, research networks, trade associations and other organisations. His research interests include technology evaluation, the emergence of technology-based industry, the use of visual techniques for strategy, and the development of practical management tools. Dr Phaal has a mechanical engineering background, with a PhD in computational mechanics and industrial experience in technical consulting, contract research and software development.