Risk Issues and Crisis Management in Public Relations

Language: English

Published by Kogan Page Ltd, GB, 2008

0749451076 / 9780749451073

Series: Book 6 of 18 - PR In Practice

  • Softcover
  • New
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Seller: Rarewaves USA, HEBRON, KY, U.S.A.Rarewaves USA

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Softcover

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The reputation of an organisation influences who we buy from, work for, supply to and invest in. Intangible assets, of which reputation forms an important part, account for well over 50 per cent of the value of the Fortune 500 and even more in the case of the FTSE 100. This fourth edition of Risk Issues and Crisis Management in Public Relations has been completely revised and aims to define reputation, explores how to value it and provides practical guidelines for effective reputation management.This latest edition features new sections on the effects of recent world events, Corporate Social Responsibility, climate change and sustainability, legal revisions and the use of the Internet in a crisis. Featuring new case studies on Oxfam V Starbucks, Sony, Dell, Ribena, BP, Bernard Matthews and the bird flu issue, Northern Rock, Walmart, Celebrity Big Brother 07, the Cadbury Salmonella outbreak, the Virgin train crash and the Buncefield Oil Explosion, the book charts how rapidly the reputation management agenda moves and yet how slowly business learns.

Seller Inventory # LU-9780749451073

Title
Risk Issues and Crisis Management in Public Relations
Author
Judy Larkin, Michael Regester
Publisher
Kogan Page Ltd, GB
Publication year
2008
Condition
New
Binding
Paperback
Language
English
ISBN 10
0749451076
ISBN 13
9780749451073
Edition
4th Edition
Item weight
410 grams
Series
Book 6 of 18: PR In Practice

Rarewaves USA

HEBRON, KY, U.S.A.

5-star seller

AbeBooks seller since June 10, 2025

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Rarewaves USA

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