Risk Issues and Crisis Management (PR in Practice)
Regester, Michael; Larkin, Judy
Language: English
Published by Kogan Page Business Books, 2005
- Softcover
- Used
Seller: MusicMagpie, Stockport, United KingdomMusicMagpie
AbeBooks seller since December 4, 2017
Condition: Used - Very good
£ 3.53
Quantity: 1 available
Add to basketSeller Inventory # U9780749443825
- Title
- Risk Issues and Crisis Management (PR in Practice)
- Author
- Regester, Michael; Larkin, Judy
- Publisher
- Kogan Page Business Books
- Publication year
- 2005
- Condition
- Very Good
- Dust jacket
- 12907033
- Signed
- 6/17/2026 6:37:20 PM
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0749443820
- ISBN 13
- 9780749443825
- Edition
- 1781721440.
- Seller catalogs
- 1, 9780749443825, U
'Clearly written and sympathetic without taking sides, this book could really make a difference for your company if the unexpected happens.'
Marketing Business
The reputation of an organisation influences who we buy from, work for, supply to and invest in. Intangible assets, of which reputation forms an important part, account for well over 50 per cent of the value of the Fortune 500 and even more in the case of the FTSE 100. This third edition of Risk Issues and Crisis Management has been completely revised and aims to define reputation, explores how to value it and provides practical guidelines for effective reputation management.
This latest edition features new sections on the rise of the socially conscious consumer and the new non-government world order as well the growing imperative for corporate social responsibility. Featuring new case studies on the MMR vaccine, the Olympic Games, Coca-Cola's launch of Dasani water and Shell oil reserves, as well as issue management models from organisations such as Daimler-Chrysler, Dow Chemicals and Westpac, the book charts how rapidly the reputation management agenda moves and yet how slowly business learns.
"Synopsis" may belong to another edition of this title.
About the Author
Judy Larkin draws on years of communication management experience advising corporations on what to do in anticipation of potential risk issues and how to cope in crisis situations. With Michael Regester she is co-founder of the London-based public relations consultancy, Regester Larkin.
"About the title" may belong to another edition of this title.
MusicMagpie
Stockport, United Kingdom
AbeBooks seller since December 4, 2017
Shipping rates from United Kingdom to U.S.A.
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Entertainment Magpie Ltd
Galleon House, Newby Rd
Stockport, United Kingdom SK7 5DA
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