Rising Tide: Lessons from 165 Years of Brand Building at Procter & Gamble
Olegario, Rowena,Dalzell, Frederick,Dyer, Davis
ISBN 10: 1591391474 ISBN 13: 9781591391470
Published by Harvard Business Review Press, 2004
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Synopsis:
The history of brand innovation at Procter & Gamble, one of the most successful consumer goods companies in the world
A fascinating history of household brands: From Ivory to Crest and Pringles to Cascade, this book unlocks the secrets of longtime success of dozens of superstar brands that we’ve grown accustomed to choosing for decades.
Practical advice: Case study sections offer lessons in business reinvention, building new markets and capabilities, leadership transformation, brand excellence and general management.
About the Author: Davis Dyer is a founding partner of The Winthrop Group.
Frederick Dalzell is a Partner, in the Winthrop Group, Inc.
Rowena Olegario is Assistant Professor of History at Vanderbilt University.
"About this title" may belong to another edition of this title.
Bibliographic Details
Title: Rising Tide: Lessons from 165 Years of Brand...
Publisher: Harvard Business Review Press
Publication Date: 2004
Binding: Hardcover
Condition: Very Good
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Rising Tide: Lessons from 165 Years of Brand Building at Procter & Gamble
Published by
Harvard Business Review Press, 2004
ISBN 10: 1591391474
ISBN 13: 9781591391470
Used
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Rising Tide: Lessons from 165 Years of Brand Building at Procter & Gamble
Published by
Harvard Business Review Press, 2004
ISBN 10: 1591391474
ISBN 13: 9781591391470
Used
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Rising Tide: Lessons from 165 Years of Brand Building at Procter & Gamble
Published by
Harvard Business Review Press, 2004
ISBN 10: 1591391474
ISBN 13: 9781591391470
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Rising Tide: Lessons from 165 Years of Brand Building at Procter & Gamble
Published by
Harvard Business Review Press, 2004
ISBN 10: 1591391474
ISBN 13: 9781591391470
Used
Hardcover
Seller: HPB-Diamond, Dallas, TX, U.S.A.
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hardcover. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_439972280
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Rising Tide: Lessons from 165 Years of Brand Building at Procter & Gamble
Published by
Harvard Business Review Press, 2004
ISBN 10: 1591391474
ISBN 13: 9781591391470
Used
Hardcover
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hardcover. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_434197793
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Rising Tide: Lessons from 165 Years of Brand Building at Procter & Gamble
Published by
Harvard Business Review Press, 2004
ISBN 10: 1591391474
ISBN 13: 9781591391470
Used
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hardcover. Condition: Very Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or limited writing/highlighting. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_436502614
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Rising Tide: Lessons from 165 Years of Brand Building at Procter & Gamble
Published by
Harvard Business Review Press, 2004
ISBN 10: 1591391474
ISBN 13: 9781591391470
Used
Hardcover
Seller: HPB-Ruby, Dallas, TX, U.S.A.
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Hardcover. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_429116876
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Rising Tide: Lessons from 165 Years of Brand Building at Procter & Gamble
Published by
Harvard Business Review Press, 2004
ISBN 10: 1591391474
ISBN 13: 9781591391470
Used
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Rising Tide: Lessons from 165 Years of Brand Building at Procter & Gamble
Published by
Harvard Business Review Press, 2004
ISBN 10: 1591391474
ISBN 13: 9781591391470
Used
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Rising Tide: Lessons from 165 Years of Brand Building at Procter & Gamble
Published by
Harvard Business Review Press, 2004
ISBN 10: 1591391474
ISBN 13: 9781591391470
Used
Hardcover
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Seller rating 5 out of 5 stars
Condition: Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00098472019