Rising Consumer Materialism (Routledge Focus on Business and Management)
Language: English
Published by Routledge, 2017
Series: Book 14 of 107 - Routledge Focus on Business and Management
- Hardcover
- New
Seller: California Books, Miami, FL, U.S.A.California Books
AbeBooks seller since October 27, 2023
Condition: New
£ 90.24
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Add to basketSeller Inventory # I-9780815367598
- Title
- Rising Consumer Materialism (Routledge Focus on Business and Management)
- Author
- Khalid, Afia; Qadeer, Faisal
- Publisher
- Routledge
- Publication year
- 2017
- Condition
- New
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0815367597
- ISBN 13
- 9780815367598
- Series
- Book 14 of 107: Routledge Focus on Business and Management
Rising Consumer Materialism presents a theoretical advancement of materialism research. It identifies eight areas of a consumer's life that are inter-disciplinary and of prime importance towards promoting happy and rewarding lifestyles. This study examines the pre-planned purchase process as the primary step towards satisfactory consumption. The theoretical framework provides a stream of research possibilities that guide readers towards healthy consumption patterns. Therefore, the book offers practical solutions to problems such as loneliness and unhappiness. It advocates a new dimension of consumption activity and lifestyle choices that can help to re-socialize and improve social bonds; hitting materialism right at its core, making the consumption experience well informed and beneficial for the consumer as well as society.
Together, pre-planned engaging, intrinsic experiential purchases with a view to environmentalism, religiosity, social giving, social support and nostalgia can cure the excessive emphasis on acquiring and showing off valuables that are disruptive to a consumer’s social affiliations and subjective wellbeing.
Rather than utilizing material possessions as a proxy measure for success and happiness resulting in only temporary happiness, discontent, continuous brand/product switching, undesirable post purchase evaluations and shifting brand loyalties, the book establishes alternative mechanisms for achieving happiness. The integrated framework provides a comprehensive solution rather than a half-baked specific situational-based intervention and is a must read for academics, students and consumers alike.
"Synopsis" may belong to another edition of this title.
About the Author
Afia Khalid is a PhD Scholar at the National College of Business Administration & Economics, Lahore, Pakistan.
Faisal Qadeer is an Associate Professor and the Head of the Research Programme at Lahore Business School, University of Lahore, Pakistan.
"About the title" may belong to another edition of this title.
California Books
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