The Rise of Transtexts: Challenges and Opportunities (Routledge Research in Cultural and Media Studies)
Language: English
Published by Routledge 2019-12-10, 2019
Series: Book 61 of 95 - Routledge Research in Cultural and Media Studies
- Softcover
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- Title
- The Rise of Transtexts: Challenges and Opportunities (Routledge Research in Cultural and Media Studies)
- Author
- Benjamin W.L. Derhy Kurtz
- Publisher
- Routledge 2019-12-10
- Publication year
- 2019
- Condition
- New
- Binding
- Paperback
- Language
- English
- ISBN 10
- 0367874407
- ISBN 13
- 9780367874407
- Series
- Book 61 of 95: Routledge Research in Cultural and Media Studies
This volume builds on previous notions of transmedia practices to develop the concept of transtexts, in order to account for both the industrial and user-generated contributions to the cross-media expansion of a story universe. On the one hand exists industrial transmedia texts, produced by supposedly authoritative authors or entities and directed to active audiences in the aim of fostering engagement. On the other hand are fan-produced transmedia texts, primarily intended for fellow members of the fan communities, with the Internet allowing for connections and collaboration between fans. Through both case studies and more general analyses of audience participation and reception, employing the artistic, marketing, textual, industrial, cultural, social, geographical, technological, historical, financial and legal perspectives, this multidisciplinary collection aims to expand our understanding of both transmedia storytelling and fan-produced transmedia texts.
"Synopsis" may belong to another edition of this title.
About the Author
Benjamin W.L. Derhy Kurtz teaches at Sorbonne Nouvelle, Sciences Po (IEP) and Ecole Polytechnique, as well as at various communication and business schools. He created undergraduates/postgraduates courses, including on Transmedia, and holds experience in marketing and in institutional/promotional/political communication. His PhD, at the University of East Anglia, explored ‘success’ in the TV industry. http://Derhy.TV
Mélanie Bourdaa is Associate Professor of Communication and Information Sciences at the University of Bourdeaux, France
"About the title" may belong to another edition of this title.
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