The Rise of Marketing and Market Research (Worlds of Consumption)
Language: English
Published by Palgrave Macmillan, 2012
- Hardcover
- New

Seller: Kennys Bookstore, Olney, MD, U.S.A.Kennys Bookstore
AbeBooks seller since October 9, 2009
Condition: New
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Add to basketItem description from seller
This volume serves up a combination of broad questions, theoretical approaches, and manifold case studies to explore how people have sought to understand markets and thereby reduce risk, whether they have approached this challenge with a practical view based on their own business acumen or used the tools of scholarship. Editor(s): Berghoff, Hartmut; Scranton, Philip; Spiekermann, Uwe. Series: Worlds of Consumption. Num Pages: 321 pages, biography. BIC Classification: HBT; KJS. Category: (P) Professional & Vocational. Dimension: 221 x 151 x 23. Weight in Grams: 506. . 2012. 2012th Edition. hardcover. . . . . Books ship from the US and Ireland.
Seller Inventory # V9780230341067
- Title
- The Rise of Marketing and Market Research (Worlds of Consumption)
- Author
- Berghoff, H.
- Publisher
- Palgrave Macmillan
- Publication year
- 2012
- Condition
- New
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0230341063
- ISBN 13
- 9780230341067
- Series
- Book 3 of 10: Worlds of Consumption
"Synopsis" may belong to another edition of this title.
About the Author
PHILIP SCRANTON is Board of Governors Professor, History of Industry and Technology, Rutgers University, USA, and Director of the Center for the History of Business, Technology and Society, Hagley Museum and Library. He has authored or edited 13 books, the most recent of which is Reimagining Business History (Johns Hopkins, 2013, with Patrick Fridenson). He currently is at work on an overview of aircraft gas turbine engine development, Making Jet Engines Work, 1940s–1960s.
UWE SPIEKERMANN is the Deputy Director of the German Historical Institute in Washington DC. He has held teaching and research positions in Göttingen, Bremen, Münster, London, Exeter, and Vienna, and he has served as managing director of a Heidelberg-based foundation for nutrition. His work focuses on consumption history, business history, and modern German and American social and economic history.
"About the title" may belong to another edition of this title.
Kennys Bookstore
Olney, MD, U.S.A.
AbeBooks seller since October 9, 2009
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