The Rise and Fall of Mass Communication

Language: English

Published by Peter Lang Publishing Inc, US, 2020

1433164264 / 9781433164262

Series: Book 1 of 17 - Mass Communication and Journalism

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Mass communication theories were largely built when we had mass media audiences. The number of television, print, film or other forms of media audiences were largely finite, concentrating people on many of the same core content offerings, whether that be the nightly news or a popular television show. What happens when those audiences splinter? The Rise and Fall of Mass Communication surveys the aftermath of exactly that, noting that very few modern media products have audiences above 1-2% of the population at any one time. Advancing a new media balkanization theory, Benoit and Billings neither lament nor embrace the new media landscape, opting instead to pinpoint how we must consider mass communication theories and applications in an era of ubiquitous choice.

Seller Inventory # LU-9781433164262

Title
The Rise and Fall of Mass Communication
Author
Andrew C. Billings, William L. Benoit
Publisher
Peter Lang Publishing Inc, US
Publication year
2020
Condition
New
Binding
Hardback
Language
English
ISBN 10
1433164264
ISBN 13
9781433164262
Item weight
341 grams
Series
Book 1 of 17: Mass Communication and Journalism

Rarewaves.com USA

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